The LIVE Profile Difference

Lifetime Individual Visitor Experience (LIVE) Profiles are the core of the Coremetrics’ client data warehouse. These profiles, a complete record of all individual visitor interactions with a web site, represent the most accurate and comprehensive source of online data available today. Beyond providing the basis for robust visitor segmentation, targeting and analysis, LIVE Profiles can easily be enriched with offline data, or exported to an external data warehouse to enable media mix optimization, customer relationship management, and other initiatives.

LIVE Profiles power all Coremetrics solutions. As a result, our clients can:

  • Easily segment visitors based on any behavior to improve marketing efforts, and increase visitor acquisition, site effectiveness and conversion.
  • Understand a cross-session (not just intra session) visitor profile (e.g. those who have cumulative lifetime spend greater than $500 or those who were originally referred from Google that now come via email promotions who tend to browse various content types).
  • Utilize automated applications such as Paid Search/Bid Management, Email Targeting and Offer Recommendations to target visitors most likely to respond.
  • Flexibly track and credit value to every single marketing campaign, even if visitors interact with multiple campaigns before converting, to justify, grow and optimally allocate marketing investment.

Need More Information?

US: 1.877.721.CORE
EMEA: +44 (0)1753 272 220

Have Us Contact You

Request a Demo