Coremetrics Analytics™ 2010 – Smart Web Analytics Fuel Marketing Success

Transforming the way you measure success: everything you need at your fingertips, at a glance and ready to share.

As a marketing executive in today's digital world, you face numerous challenges: online marketing spend growing rapidly; sophisticated consumers who exercise tremendous purchasing power and web visitors who have high expectations for their online experience. What this means for you is unprecedented pressure to make far-reaching decisions, often with unclear and inconclusive information.

Coremetrics Analytics 2010 cuts through the confusion to present marketing metrics in an intuitive, visual format while completing analysis and providing programmatic insights to fuel optimization across all marketing channels. Stop reporting and start creating positive impact on your online marketing.

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Click here to see how Coremetrics Analytics 2010 benefits online marketers

We wish we could ask our customers, 'How can we make our website work better for you?' but it would be impossible to canvass all of them! Now we're improving the website simply by watching our visitors walk around the store. It's like
turning the lights on.
Online Manager, Boden UK
 

Insights Drive Continuous Optimization

Most online analytics tools require reports to be run and analyzed, with no guidance on important trends, outliers, or traffic anomalies. Coremetrics changes all that with Insights – automatically surfacing significant traffic, visitor and conversion trends while at the same time recommending the best actions to improve conversions and visitor engagement.

Break down marketing silos through collaboration

Coremetrics Analytics 2010 delivers intuitive collaboration capabilities to share performance insights across all marketing functions to ensure consistent actions and improved conversions. Understand each marketing program in the context of all other online promotions, and shift dollars into profitable acquisition channels.

  • Annotate date events on trend lines to highlight key events
  • Participate in running report dialogs
  • Add insight and context to executive dashboards
  • Share relevant metrics across teams

Understand Social Media ROI

2010 is the year of social media, with companies jumping into Facebook, Twitter and other social properties to connect with their customers and create brand fanatics. The movement to social is massive, but how well is it working? What's the value of a "Like" on Facebook, a "Retweet" on Twitter? With Coremetrics you can:

  • Measure Facebook ROI
  • Link conversion metrics
  • Extend a consistent brand experience
  • Track social applications
  • Leverage the industry's most sophisticated attribution engine

Mobile – for Executives on the Go

Coremetrics for Mobile™ provides convenient mobile access to all top-line performance metrics and vital marketing metrics when you need it. Stay connected to your business on your favorite mobile device, anytime, anywhere.

  • Free iPhone app for instant access to vital performance metrics
  • On-the-go insight on BlackBerry, Android, Windows Mobile and other smart devices

Coremetrics also provides best-in-class tracking for mobile visitors and applications. Learn more about mobile Ad-Hoc Reporting.

Help When You Need It

Get up to speed fast with in-product guidance and smart learning tools.

  • Tutorials and best practices
  • Guided analysis
  • Visual discovery
  • Quick learning curve

Fluid Integration, Continuous Optimization

Integrate metrics and smart insights across all applications to catalyze the right decisions and consistent actions, every time.

A unique system for optimizing marketing across all channels, the Coremetrics® Continuous Optimization Platform gives you the most detailed insight possible into the behavior of your customers and prospects and makes it easy for you to include that information into every marketing program. Even better, it does it all automatically, including delivering tailored content through the right media at the right time.

  • One integrated environment
  • Consolidated dashboards
  • Retarget via LIVEmail, AdTarget and Intelligent Offer
  • Performance Benchmarks

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The Forrester Wave™:
Web Analytics, Q3 2009

By John Lovett, Senior Analyst,
Forrester Research