IBM Coremetrics Web Analytics – Fueling Digital Optimization and Marketing Execution

Complete digital analytics solution that provides you with not only data, but with answers for increasing ROI.

Coremetrics Web Analytics is the analytical heart that fuels the IBM Coremetrics Digital Marketing Optimization Suite. Marketers gain a competitive edge because they benefit from not just state of the art analytics but also from comparative benchmarks versus peers and knowledge of how the best performers are actually achieving their successes.

Most uniquely, a data warehouse on visitors' digital journeys – across marketing touch points and channels, even offline, included by default – so that marketers can go from insight to personalized marketing action with just a few clicks. Because the analytics are tightly integrated with the IBM Coremetrics marketing applications, no IT efforts are needed.

Click here to see how IBM Coremetrics Web Analytics benefits online marketers

We wish we could ask our customers, 'How can we make our website work better for you?' but it would be impossible to canvass all of them! Now we're improving the website simply by watching our visitors walk around the store. It's like

turning the lights on.

Online Manager, Boden UK

Case Study

All the Insight Marketers Need at Their Fingertips

Optimize all your web presences and digital marketing channels with intuitive, flexible web analytics dashboards and reporting:

Real time Key Performance Indicators
Benchmarks and intelligence regarding the performance of your peers and competitors
Powerful, industry leading marketing attribution capabilities
Convenient access from the web user interface, Excel, iPhone, BlackBerry, Android, Windows Mobile, etc.
Localization for languages and currencies across the globe
Award winning service and support praised by industry analysts and, more importantly, praised by our clients

Deepest Analytics for Power Users

Equip your most advanced data hounds with superior analytical power at no extra cost:

Industry-leading, ad-hoc exploration user interface included
Unparalleled segmentation capabilities to analyze across multiple sessions, time periods, and channels
Rich analysis for Flash, Video, Widgets, Rich Internet Applications, and mobile devices
Exhaustive custom reporting
Intelligent visualizations and flexible views to share insights with stakeholders.

Go from Behavioral Insight to Automated Marketing Action with just a Few Clicks

Coremetrics Web Analytics removes barriers for going from analytics to action so you can increase revenues by targeting prospective customers with relevant content across digital channels:

Granular visitor activity data warehouse captured by IBM Coremetrics Lifetime Individual Visitor Experience (LIVE) Profiles
Fluid navigation between Coremetrics Web Analytics and the Coremetrics marketing applications
Go from Coremetrics LIVE Profiles to delivering highly relevant recommendations, display ads, and personalized email with just a few clicks
Increase advertising ROI, cross-sales, retargeting success, and customer lifetime value
Syndicate analytics driven, relevant and timely content through dozens of leading ad networks and email service providers using the IBM Coremetrics Digital Marketing Optimization Suite

Embed Analytics into your Enterprise

Unleash the power of digital analytics across your digital marketing eco-system and enterprise by way of an open and flexible architecture and deep out-of-box integrations which have been honed over the years:

IBM WebSphere Commerce integration with single sign-on
IBM WebSphere Portal integration for intuitive reporting
IBM Unica Campaign integration via self-service data feeds

Digital Data Exchange and Tag Management

Radically simplify data collection to drive all your digital marketing services.

Deploy and maintain not just Coremetrics, but also IBM and third-party page tags with minimal support from IT.
Specify through an intuitive user interface which tags should be executed on a given page --- then test that tags are executing as desired.
Benefit from the expanding scope of the IBM Coremetrics Connect network of partners to gain access to an ecosystem of certified, pre-integrated, and supported partners that will further ease the pain of tag management with the help of IBM Coremetrics Digital Data Exchange.

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