With detailed customer insights, you can optimize online for business and leisure travelers alike.
And that's when business really takes flight.

To win in the competitive travel environment, you must create a superior online experience that turns first-time visitors into long-term, high-value customers. IBM Coremetrics has built a set of industry-specific digital marketing optimization solutions designed to do just that, while meeting the needs of the most demanding travel sites.

With IBM Coremetrics for Travel and Hospitality, you will benefit from:

  • Insight into the online marketing activities that deliver the best results. Whether your goal is drawing new visitors to your site, directly triggering a booking, or providing valuable influence along the way, we provide the data you need to attract the right visitors to your site and effectively engage them.
  • The ability to streamline your booking and research process. Your visitors will be able to complete their booking with ease. By understanding research behavior, booking patterns, and post-purchase behavior, you’ll be able to develop effective strategies for providing a compelling product or package.
  • The capability to understand your customers across channels. You’ll be able to combine online behavior with details from the call center, your customer loyalty program, and other sources. With this 360-degree view of your customers, you can also create specific and targeted offers.

Our configurable online analytics templates are designed to answer the questions that you face every day, such as:

  • Are my search clients landing on the most relevant page?
  • What is causing abandonment?
  • How can I capitalize on post-purchasing behaviors to increase the long-term value of each client?

In addition, IBM Coremetrics for Travel and Hospitality offers multisite functionality, including localization, currency conversion and regional roll-up, and measurement of booking latency.

IBM Coremetrics for Travel and Hospitality is also tightly integrated with the IBM Coremetrics Precision Marketing Suite of applications to improve search performance; drive highly relevant content and cross-sell recommendations; and deliver targeted, personalized marketing promotions, offers, and email campaigns.

Discover how IBM Coremetrics digital marketing optimization solutions can be rapidly deployed to meet the unique needs of your travel site.

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