To measure your pay-per-click search campaigns, you need integrated, comprehensive and accurate data about your visitors from search engines and networks including Google, Yahoo, and MSN. And you need to know immediately the answers to all your search marketing questions:

  • What keywords brought visitors to my site?
  • How are my landing pages performing?
  • Which campaigns are driving my high value visitors?
  • What bid rules are delivering the highest ROAS?

Maximizing ROI with Coremetrics Search

  • Increased productivity by automating reporting. You no longer have to spend countless hours in Excel spreadsheets matching keyword costs and revenues.
  • Increased efficiency by automating campaign management in a single interface. Coremetrics Search is your one-stop shop to manage campaigns for all your search engines. You can create, edit, pause and delete text, image and flash ads, all within Coremetrics Search.
  • Reacting instantly to a dynamic marketplace by automating bid management. You can create schedule (day-part) and metric-based rules, test rules by setting up alerts, and learn best practices by viewing a complete audit trail. You can even set bid rules to support customer acquisition goals by favoring keywords and campaigns that help you find new visitors, or start new sales cycles.

Coremetrics Search uniquely enables you to:

  • Easily and profitably grow revenues by using broad match and analyzing original search queries. You can maximize conversion rates by creating exact matches with relevant ad text for successful queries, and reduce costs by using negatives to eliminate unwanted queries.
  • Grow revenues by discovering new keywords via your natural and onsite search reports. Using actual human searches instead of software generators greatly improves the effectiveness of your new keywords.
  • Optimize your media mix between brand keywords, non-brand keywords, natural search, and other campaigns by flexibly attributing credit for conversions. Coremetrics' industry-leading attribution management credits conversions to any customer touchpoint, not just the last click.

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See how LIVE Profiles will enable you to acquire and convert high value customers and grow more profitable relationships with those customers over time.

 

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