Industry Leading Online Analytics Solutions

Coremetrics Online Analytics provides organizations with a single resource for planning, measuring, and testing truly integrated marketing efforts. With groundbreaking visualization tools, Coremetrics offers a complete application for data analysis rather than a simple toolkit for reporting, enabling Coremetrics to deliver targeted business solutions that allow marketers to uncover value quickly and take action.

Coremetrics unique approach leverages LIVE Profiles which deliver information on actual customer behaviors. LIVE Profiles empower business managers with deep insight into key customer segments, thus enabling them to acquire and convert high-value customers and grow more profitable relationships with those customers over time.

Coremetrics Online Analytics includes the following capabilities:

Dashboards - Manage your business in real time with a highly configurable key performance indicator (KPI) dashboard that allows you to manage campaigns and site changes as they unfold.

Marketing - Gain a 3D view of the effectiveness of your marketing programs across marketing channels and across time with a clear understanding of which marketing programs drive new visitors to your site, which trigger action, and which influence along the way.

Content Analysis - Improve site navigation, content and tools by understanding page real estate value and content and promotional effectiveness based on any site goal.

Merchandising - Increase initiation and decrease abandonment of key activities (e.g. adding to shopping carts, booking travel, starting an application or registration) by automatically mapping product and promotional categories to analytical reports for rapid insight into creative, placement, and cross sell effectiveness.

On-site Search - Understand search preferences and effectiveness to improve the customer experience and search conversion.

Scenario Analysis - Identify bottlenecks, improve site navigation, and increase customer satisfaction by visualizing how customers are moving through the site.

Profile Mining - Maximize lifetime customer value by identifying high-value visitors, understanding product affinities and the value of marketing investments with true ad hoc segmentation capabilities based on visitor data.

Multichannel - Deliver tailored, relevant offline marketing offers with data mined from online customer behavior, and integrate offline data for a 360-degree view of your customer.

Custom Reporting - Tailor your online analytics solution to meet your unique business needs.

Data Sheet: Coremetrics Online Analytics