The new IBM Coremetrics Digital Marketing Optimization Suite fuses customer profiles, web analytics and digital marketing execution to empower marketers to turn site visitors into repeat customers and loyal advocates by orchestrating a relevant and compelling experience throughout each customer’s digital lifecycle.
Provide a single comprehensive view of each visitor's behavior over time and across channels, including ad responses, via email, video, affiliate sites, social media, and even off-line insights.
Comprehensive analytics provide marketers with - not just data - but insights for increasing ROI derived from comparative benchmarks and knowledge of how the best performers are actually achieving their successes
Seamlessly integrates the insights garnered from customer profiles and web analytics into the execution of display advertising, search campaigns, email and recommendations through online, social and mobile channels.
New Multichannel Analytics enables marketers to perform advanced segmentation and automate marketing based on multichannel data including off-line data sources.
Learn more about the new IBM Coremetrics Multichannel Analytics
New APIs extend the reach of IBM’s real-time product recommendations engine to any internet connected channel - including social, mobile, email, and display ads kiosks, call centers, and even in-store shopping aids.
Automated landing page A/B testing helps identify the best combinations of keywords, ad copy, and landing page content. Enterprise level search marketing campaigns can be fine tuned with speedy new bulk editing capabilities.
Correlates even more data elements within one view so users can drill-down to ever finer levels.
Continues and expands integrations that have been honed over the years with IBM WebSphere Commerce and IBM Unica Campaign
The above are joined by many other enhancements to analytics and marketing applications, “under the hood”.
Learn more about additional capabilities coming in Fall 2011
Download the IBM Coremetrics Digital Marketing Optimization Suite brochure