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Increase relevancy of display ad campaigns by syndicating rich data segments to display advertising networks.
- Increase return on display ad spend
- Reach broader audience faster
- Decrease cost of implementation
and time to value
More efficiently manage paid search programs to improve top-line business results and reduce operational costs.
- New faster interface and dashboard
- Advanced filtering
- Google Quality score reporting
- Geo-targeting
Enhanced control and segmentation for successful personalized email campaigns.
- Automation and control
- Best practice integration
- Faster UI for improved efficiency
- Leverage behavioral data to
increase response rates
Drive even more revenue and increase Average Order Value from our proven personalized recommendations solution.
- Real-time personalization
- Dynamic recommendations
- A/B testing
Coremetrics AdTarget helps reacquire website visitors by fueling intelligent display advertising across the Web
A first of its kind solution, Coremetrics AdTarget enables businesses to more successfully attract, convert and retain online visitors and customers by syndicating rich behavior data to ad networks. An integrated component of the Coremetrics Continuous Optimization Platform, AdTarget offers advanced segmentation capabilities—powered by LIVE Profile—to deliver customers’ browsing behaviors to certified Coremetrics partners, which helps serve the right ad to the right audience.
Key Benefits:
- Increase display ad effectiveness by syndicating sophisticated data segments that capture detailed behaviors down to the specific event type level. Customize segments to meet individual ad network needs.
- Increase audience reach by developing data segments and managing syndication for multiple ad networks simultaneously.
- Avoid the cost of placing ad network tags by leveraging the Coremetrics analytics tags that already exist throughout your website. Track extensive visitor interactions that far exceed the data captured by today’s ad network tags.
More efficiently manage paid search programs to improve top-line business results and reduce operational costs.
Fully integrated with the Continuous Optimization Platform and leveraging detailed LIVE Profiles, this application helps businesses manage their search initiatives for maximum business impact.
Major enhancements:
- Fast, scalable user interface for increased efficiency
- First of its kind Google Quality Score reporting for simplified management of complex campaigns, and more effective identification and promotion of top performing keywords
- Bulk edit and create, geo targeting, advanced filtering, bid rules wizards and customizable dashboards
Coremetrics LIVEmail 3 improves targeting and flexibility to email marketing campaign management.
Detailed LIVE Profiles deliver behavioral data to certified Email Service Providers (ESPs) customizing each email offer for the specific user, significantly improving response rates, click thru and conversion. Integration with Coremetrics Intelligent Offer brings personalized product recommendations directly to each email, tailored for the recipient's online behavior.
Major enhancements:
- Email best practice programs for improved results when targeting site browsers, abandoners, purchasers, or dormant visitors
- Advanced segmentation and filtering, configurable email release schedules, and native reporting to track campaign performance
- Enhanced integration with Coremetrics Connect™ certified email service providers to improve email campaign distribution and efficiency
Coremetrics Intelligent Offer 4 delivers unprecedented control and flexibility to online product recommendation programs.
Online businesses can now optimize and tailor their up-sell and cross-sell initiatives to best achieve business goals, while delivering personalized recommendations across their online properties, including targeted emails.
Major enhancements:
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"Snap-In" Dynamic Recommendations for rapid integration of recommendations with minimal IT assistance
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Personalization to individual visitors leveraging unique LIVE Profiles, historical and in-session data and wisdom of the crowds to present each shopper with the set of recommendations best suited to drive conversion
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Profiles and recommendations driven in real-time based on observed behaviors, top selling items, last item purchased, last item added to cart, last item viewed and more
