Industry-Leading Web Analytics with
Coremetrics Analytics™

Maximize the Return on Your Marketing Investment by Understanding Visitor Behavior

As a digital marketer in today’s wired world, you face numerous challenges: online marketing spend growing rapidly; sophisticated web visitors who exercise tremendous purchasing power and wield unprecedented control over their online experience; and pressure to make far-reaching decisions with unclear and incomplete information.

The answer: a Web analytics solution that provides the most accurate and complete record of visitor behavior. And that’s exactly what Coremetrics Analytics™ delivers, capturing every click by every visitor over time and storing them in Coremetrics’ secure Lifetime Individual Visitor Experience (LIVE) Profiles database. Our unique approach to website analytics gives you the most up-to-date, actionable insight in the industry for guiding your critical marketing decisions.

Powerful Web Analytics Features

Coremetrics Analytics provides the website analytics features you need to successfully acquire, convert, and retain high-value visitors and customers.

  • Marketing optimization: gain a 3D view of your marketing programs’ effectiveness across channels and over time, including which programs drive new visitors, trigger action, and influence visitor behavior.
  • Merchandising: increase initiation and decrease abandonment of key activities (shopping carts, booking travel, starting applications, completing registration, etc.) by automatically mapping product and promotional categories to website analytics reports
  • Content analysis: improve site navigation, content, and tools by knowing the value of page real estate and promotional effectiveness based on site goals
Additional Features
  • Scenario analysis: identify bottlenecks, improve site navigation, and increase customer satisfaction by visualizing how customers navigate the site
  • Profile mining: identify the size and value of market segments, recognize product and content affinities, and integrate targeted email campaigns by defining and analyzing specific visitor segments
  • Onsite search: improve search conversion and the customer experience by understanding search preferences and effectiveness
  • Multichannel website analytics: augment LIVE Profiles with offline customer data for seamless analysis of any behavior across online and offline channels using the same user interface
  • Multisite analytics: track and analyze key performance indicators over multiple domains on a single screen by leveraging powerful data aggregation, extensive visualization, and access to real-time data and historical trends (download the Enterprise Dashboard datasheet)

Industry-Specific, Role-Based Web Analytics

Industry-specific templates, combined with flexible, role-based Web analytics, give you and your team all the information necessary to maximize Return on Marketing Investment (ROMI) and drive true business results.

  • Marketers can determine which programs offer the greatest ROI by analyzing a detailed, comprehensive picture of all marketing programs
  • Product marketers and merchandisers can improve customer experience with quick insight into creative, placement, and cross-sell effectiveness, and by tracking key conversions
  • Site designers can improve site navigation, content, and tools by utilizing the content and scenario analysis features
  • Executives have access to a highly configurable key performance indicator dashboard and automatic Excel reports containing key metrics, enabling
    real-time performance assessment
 
We wish we could ask our customers, ‘How can we make our website work better for you?’ but it would be impossible to
canvass all of them! Now we’re improving the website simply by watching our visitors walk around the store. It’s like turning the
lights on.
Online Manager, Boden UK
 
 

Coremetrics products and services are licensed under the following Net ratings patents:
5,675,510; 5,796,952; 6,115,680; 6,108,637; 6,138,155; 6,643,696 and 6,763,386.

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Analyst Report

Forrester Research has Recognized Coremetrics as a Web Analytics Leader

The Forrester Wave™ Web Analytics,
Q3 2007

Download the Complete Forrester Report Here

 

 

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