Unlock the True ROI of Your Display Ads,
Videos, Widgets and More with
Coremetrics Impression Attribution™

Accurately Attribute Website Conversions and Page Views to Impression
Marketing Initiatives

Display ads, often your largest marketing expenditure, are a black box. Metrics such as impressions and clicks are but rough approximations that do not show how impression-based marketing contributes to your bottom line. Moreover, it’s challenging to analyze online marketing initiatives such as syndicated videos and widgets that users access away from your instrumented website.

Coremetrics Impression Attribution is a first of its kind ad-hoc reporting solution that helps optimize impression-based marketing initiatives and justify their budgets. Now you can analyze and demonstrate how campaigns across the Internet influence website visitor acquisition, conversion and retention.

  • Compare performance of different impression marketing initiatives to optimize budget allocation
  • Drive accountable advertising by analyzing display ad performance using attributable metrics, such as sales, conversion events, page views, unique impression viewers, and more
  • Customize reports and produce the right data views for your business
  • Use advanced segmentation to target specific audiences and website behaviors
Attribution screen capture showing top marketing impressions - thumbnail image
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Use Coremetrics Impression Attribution to track your online advertising using metrics that matter to your company’s bottom line, such as attributed event points and page views.
 
Attribution screen capture showing events - thumbnail image
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Use Coremetrics Impression Attribution to track performance of all Impression marketing initiatives, including display ads, widgets, micro-sites, syndicated videos and more.

Get a Holistic Performance View of All Your Online Advertising Initiatives

Working with multiple vendors, advertising networks and publishers is challenging. You depend on different vendor applications to analyze campaign performance. Since these companies are unaware of each other’s implemented solution, they individually take full credit for your website conversions. As a result, you spend time and energy to untangle the data and undo their conversion double-counting.

Coremetrics Impression Attribution provides a comprehensive view of your online advertising.

  • Compare the performance of different advertising initiatives with the same metrics for
    apples-to-apples comparisons
  • Select your preferred attribution logic and window and apply them consistently across
    all initiatives
  • Use a single interface to track all advertising initiatives and reduce time and effort of using multiple applications
 
Coremetrics Impression Attribution will enhance our understanding of marketing message and spend efficacy,” said Lance Nelson, SVP of Technology for Aptimus, Inc., the company responsible for managing all University of Phoenix online advertising initiatives. “The application will enable a more complete understanding of user
experience across all channels in which our advertising may appear, including externally sourced media.
 

Optimize Your Investment in All Interactive Marketing Initiatives

Coremetrics Impression Attribution gives you the reporting power you need to understand how interactive marketing contributes to your bottom line.

  • Track performance of all impression marketing initiatives including display ads, widgets, micro-sites, syndicated videos and more
  • Create rich visitor segments based on impression data tied to site conversion and behavior data
  • Measure all interactive marketing initiatives using the same metrics

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