IBM Coremetrics
Digital Marketing Optimization Suite

Bringing Science to the Art of Digital Marketing

Marketers are racing faster than ever before to harness the unprecedented explosion of technology, transparency, and social interactions that their customers are adopting. The Coremetrics Digital Marketing Optimization Suite enables marketers to capitalize on this opportunity.

Through the fusion of customer profiles, web analytics and digital marketing execution, the Coremetrics Digital Marketing Optimization Suite empowers marketers to turn site visitors into repeat customers and loyal advocates by orchestrating a compelling experience throughout each customer's digital lifecycle.

the complete conversion cycle and all of the key points of influence

Marketers must understand the journey-the complete conversion cycle and all of the key points of influence-in order to appropriately allocate marketing spend.

Benefits

The Coremetrics Digital Marketing Optimization Suite brings together customer profiles, web analytics and digital marketing execution to power the success of digital marketers.

Customer Profiles – Central to the Coremetrics Digital Marketing Optimization Suite is the IBM Coremetrics Lifetime Individual Visitor Experience (LIVE) Profile. LIVE Profiles capture all of the digital interactions of customers and prospects as they interact with your business online, across multiple ad networks or via email, video, affiliate sites, social media, and more. It then integrates this data with offline information, providing a single comprehensive view of each visitor's behavior over time and across channels. This historical data is automatically incorporated across the entire suite, as well as into every Coremetrics solution. As the LIVE Profile of each visitor grows, the insights become stronger, enabling you to continually refine your marketing efforts. To learn more about the Coremetrics LIVE Profiles go to:

IBM Coremetrics LIVE Profiles

Web Analytics – The web analytics capabilities of the Coremetrics Digital Marketing Optimization Suite set themselves apart by providing marketers with - not just data - but insights for increasing ROI. Available through two delivery models - on-premise and Software-as-a-Service (SaaS) - Coremetrics web analytics provide increased insight into how individuals are interacting with a brand's digital presence. The web analytics solutions include:

Digital Marketing Execution – With the need to respond quickly and effectively to capture and retain the attention of customers, marketers need the tools that allow them to easily execute and automate marketing efforts - not just at scale, but also at a one-to-one level to provide relevant content and offerings. The marketing execution capabilities of the Coremetrics Digital Marketing Optimization Suite seamlessly integrates the data and insights garnered from customer profiles and web analytics into applications that automate the execution of display advertising, search campaigns, email and personalized recommendations through online, social and mobile channels. The digital marketing execution solutions include:

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