Optimize Your Entire Marketing Program through Coremetrics LIVE Profiles

At Coremetrics, we understand that customers require multiple interactions, often visiting multiple sites and viewing multiple offers before making a purchase. That’s why we’ve architected the Coremetrics Continuous Optimization Platform around our exclusive Lifetime Individual Visitor Experience (LIVE) Profile. LIVE Profiles track and store a customer’s complete behavior with your business over the long term, including browsing history and interactions with emails, search, display advertisements and more. This online information can be combined with offline data to create a true multi-channel view of your customers.

The historical data of the LIVE Profile can be used across every Coremetrics product and consequently, across all marketing campaigns to continuously optimize their results. This data also positions businesses to serve customers highly-tailored experiences based on their individual history—on a web site, via email, and across multiple ad networks.

LIVE Profiles enable you to:

  • Get closer to your customer than ever before
  • Understand your customer’s needs at any given moment
  • Generate more insightful data than ever before
  • Drive better results—increase conversion and retention
  • Continuously improve programs across your marketing organization

As customer history grows, the data set of the LIVE Profile becomes richer, creating a clearer picture of each customer. This in turn makes the offers, content and personalized interaction with that customer more effective and more likely to drive conversion and build customer loyalty. As you adopt more marketing applications from Coremetrics, the results of these feed and enrich the LIVE Profile, benefitting your entire marketing program.

Only Coremetrics offers LIVE Profiles, giving you unique insights about every customer, allowing you to serve them with increasingly more focused, more effective offers and content.

 

LIVE Profiles White Paper

Increasing Relevancy, Loyalty and Conversions Online with Lifetime Individual Visitor Experience (LIVE) Profiles

 

Forrester Research Report

A Framework For Multicampaign Attribution Measurement

By John Lovett, Senior Analyst,
Forrester Research