Coremetrics Continuous Optimization Platform Relentless Marketing Made Easy

To be successful at continuous marketing optimization, you must relentlessly follow your customers over time, both online and offline; anticipate their future buying decisions based on this history; and then tap that rich historical data to deliver the right message to each customer every time.

A unique system for optimizing marketing across all channels, the Continuous Optimization Platform gives you the most detailed insight possible into the behavior of your customers and prospects and makes it easy for you to include that information into every marketing program. Even better, it does it all automatically, including delivering tailored content through the right media at the right time.

Continuous Optimization Platform image. Anticipate. Automate. Syndicate.
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Platform Benefits

  • Substantially reduce implementation and maintenance costs by leveraging a single set of tags and a unified infrastructure that serve all marketing channels and campaigns, thereby decreasing the complexities associated with managing multiple vendors.
  • Optimize the performance of all marketing channels using the most robust pre-click/post-click marketing attribution system in the market.
  • Increase the message and offer relevancy across all marketing channels using advanced segmentation capabilities.
  • Increase cross-sell/up-sell performance by injecting intelligent product recommendations into all channels.
  • Make intelligent budget allocation and marketing mix decisions by analyzing multi-session campaign performance across all channels in a single view, using consistent business-impacting metrics.
  • Enhance your multichannel strategy by analyzing the impact of online campaigns on offline transactions.
  • Increase the effectiveness and reach of online advertising by syndicating real-time visitor behavior data to behavioral targeting networks, by seamlessly retargeting expensive visitors via email or display advertising and by mining onsite, natural and original search queries for additional keywords.
  • Benchmark the performance of all marketing channels against direct peers and competitors to uncover optimization opportunities.

A Proven Process for Relentless Marketing

The Continuous Optimization Platform enables you to deliver the best offer to your customers and prospects—every time, anywhere, and automatically. It does this using a unique, user-friendly process: anticipate, automate, syndicate:

  • Anticipate customer preferences and predispositions based on a
    cross-channel historical view of behavior.
  • Automate the management of marketing campaigns, enabling an immediate, tailored response to customer actions based on current and past browsing behavior.
  • Syndicate personalized content to the right channel (email, web sites, ad networks and more) at the optimum time.
  • Repeat the process—every new piece of information gathered makes the data more relevant, allowing you to continually improve your marketing programs.

The LIVE Profile Difference

Central to the Coremetrics platform is the Coremetrics Lifetime Individual Visitor Experience (LIVE) Profile. LIVE Profile tracks customers and prospects as they interact with your business online, across multiple ad networks or via email, video, affiliate sites, social media, and more. It then integrates this data with offline information, providing a single comprehensive view of each visitor’s behavior over time and across channels.

This historical data is automatically incorporated across the entire platform, as well as into every Coremetrics application. As the LIVE Profile of each visitor grows, the insights become stronger, enabling you to continually refine the offers you present.

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Press Release: Coremetrics Announces Platform for Continuous Optimization

 

LIVE Profiles White Paper

Increasing Relevancy, Loyalty and Conversions Online with Lifetime Individual Visitor Experience (LIVE) Profiles

 

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The Forrester Wave™:
Web Analytics, Q3 2009

By John Lovett, Senior Analyst,
Forrester Research