Coremetrics Continuous Optimization Platform Relentless Marketing Made Easy

To be successful at continuous marketing optimization, you must relentlessly follow your customers over time, both online and offline; anticipate their future buying decisions based on this history; and then tap that rich historical data to deliver the right message to each customer every time.

A unique system for optimizing marketing across all channels, the Continuous Optimization Platform gives you the most detailed insight possible into the behavior of your customers and prospects and makes it easy for you to include that information into every marketing program. Even better, it does it all automatically, including delivering tailored content through the right media at the right time.

A Proven Process for Relentless Marketing

The Continuous Optimization Platform enables you to deliver the best offer to your customers and prospects—every time, anywhere, and automatically. It does this using a unique, user-friendly process: anticipate, automate, syndicate:

  • Anticipate customer preferences and predispositions based on a
    cross-channel historical view of behavior.
  • Automate the management of marketing campaigns, enabling an immediate, tailored response to customer actions based on current and past browsing behavior.
  • Syndicate personalized content to the right channel (email, web sites, ad networks and more) at the optimum time.
  • Repeat the process—every new piece of information gathered makes the data more relevant, allowing you to continually improve your marketing programs.

Continuous Optimization Platform image. Anticipate. Automate. Syndicate.



The LIVE Profile Difference

Central to Coremetrics’s Platform is the Coremetrics Lifetime Individual Visitor Experience (LIVE) Profile. LIVE Profile tracks customers and prospects as they interact with your business online, across multiple ad networks or via email, video, affiliate sites, social media, and more. It then integrates this data with offline information, providing a single comprehensive view of each visitor’s behavior over time and across channels.

This historical data is automatically incorporated across the entire Platform, as well as into every Coremetrics application. As the LIVE Profile of each visitor grows, the insights become stronger, enabling you to continually refine the offers you present.

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Press Release: Coremetrics Announces Platform for Continuous Optimization

 

LIVE Profiles White Paper

Increasing Relevancy, Loyalty and Conversions Online with Lifetime Individual Visitor Experience (LIVE) Profiles

 

Forrester Research Report

A Framework For Multicampaign Attribution Measurement

By John Lovett, Senior Analyst,
Forrester Research