Until you know what visitors are reading,
and what ads are clicking,
—you're not getting the whole story.

For content and media sites, success is a multistep process. First, you must attract and retain the right visitors from an increasingly complex array of marketing sources, including email, pay per click, search, RSS, and blogs. Then you need to convince them to read your content, return frequently, fill out registration or lead forms, and view and click on advertisements. IBM Coremetrics is uniquely able to help content and media sites achieve those objectives.

With IBM Coremetrics for Content and Media, you will benefit from:

  • A single view of the performance of all your marketing activities. With this knowledge, you can focus your efforts on the marketing activities that yield the best results.
  • The ability to optimize the customer experience. You can ensure that visitors find the information they need, use the tools you provide, and complete the forms you have on the site. IBM Coremetrics offers the unique ability to track and apply weighted value to different conversion events—such as the use of tools, interaction with advertisements, or the completion of registration forms—to optimize advertising and site investment for the highest returns.
  • Native segmentation. You’ll be able to understand how key groups of visitors navigate your site, use on-site search, and interact with key processes. You can also optimize advertising inventory, placement, and revenue by allowing your advertisers to target the exact audience that is of highest value to them.

Our configurable online analytic templates are designed to answer the questions that you face every day, such as:

  • Which visitor segments are frequenting which pages?
  • Which ads are most relevant to which content, and are they being clicked?
  • What grabs the attention of my loyal readers and what keeps them there?

In addition, IBM Coremetrics’ powerful segmentation and ability to track, measure, and value key noncommerce events makes this solution ideal for media sites.

IBM Coremetrics for Content and Media is also tightly integrated with the IBM Coremetrics Precision Marketing Suite of applications to improve search performance, drive customized content, and deliver targeted, personalized advertisements and email campaigns.

Discover how IBM Coremetrics digital marketing optimization solutions can be rapidly deployed to meet the unique needs of your content and media sites.

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