Coremetrics 2005 Summer Release  

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Delivering the industry's most accurate & precise analysis of online business performance.

Coremetrics 2005 Summer Release represents a leap forward in web analytics, delivering unprecedented data accuracy and ease of use within a single integrated web analysis platform. With Coremetrics 2005 eCommerce executives can now make critical business decisions based on web analytics data with confidence, and leverage best in class reporting to extract value from that data quickly to drive return on investment.

Key Enhancements

Greatest Accuracy in Measuring Online Behavior

• First Party Data Collection - Coremetrics 2005 provides the first managed solution for serving first party cookies through a client domain. With this capability organizations can reduce the amount of web visitor traffic which is measured anonymously, improving the accuracy of key statistics such as unique visitors and revenue correlations. By leveraging a managed infrastructure for first party data collection, clients can now improve the accuracy of their web reporting without complex software installation and maintenance, or the need for additional hardware.
• Transaction Reconciliation - Fraudulent or cancelled transactions represent almost 6% of all business online. Organizations can now reconcile web data captured by page tags with transactions submitted for processing on the backend to account for fraud or cancellations. With this information analysts can understand the impact of online investments on shipped revenues, not just revenues captured in page tags.

Unprecedented Flexibility in Modeling Site Traffic

• Coremetrics TruePath represents a revolutionary leap forward in customer path modeling and visualization. Leveraging TruePath technology analysts can model site paths while browsing their own web site, without the need for re-implementation of steps or sequences within page tags. Analysis of complex, historical browsing patterns is available in real-time within an intuitive graphic report allowing for understanding of non-linear progression, abandonment, and revenue impact.
• Coremetrics Key Paths expands executive reporting capabilities by allowing end users to flexibly define success events on the site for reporting within management dashboards. Using this powerful functionality, clients can measure and trend any success event over time, without requiring re-implementation of page tags.

Industry Specific Metrics and Dashboards

• Coremetrics Conversion Dashboards deliver out of the box, best practice key performance indicators for understanding customer progress across key conversion points. eCommerce managers can now leverage this powerful data for internal benchmarking, as well as comparison to Coremetrics LIVEmark Index, the most comprehensive industry benchmark of online business performance.
• Analytical Templates - Coremetrics 2005 now provides out of the box analytical templates, delivering pre-built, best practice metrics across all reports. Reports can be tailored by adding or removing metrics, as well as creating new calculated metrics, to deliver role based reporting. Leveraging analytical templates allows organizations to focus on analysis rather than implementation of web metrics, delivering rapid time to value.

Additional New Features in Coremetrics 2005

• Usability enhancements, such as more intuitive navigation and report layout, that improve adoption and ease of use for all users.
• Enhanced trending functionality, allowing for flexible selection of category- and item-level data for trending, smoothing, and comparison
• Improved form analysis, enabling companies to accurately and automatically assess the usability of on-site forms to help optimize application, registration, and checkout forms.
• Marketing enhancements that help clients understand campaign influence on multiple unique conversion events, such as email registrations, form completions, searches, or product views. Using this unique capability, marketers can move beyond marketing ROI calculations to measure campaign impact across distinct points in the conversion continuum.

Click here to schedule a demo of Coremetrics 2005 now!