True Website Benchmarking Analysis with Coremetrics Benchmark™ 2

Compare Your Website Performance Against Industry Leaders and
Peers for Optimum ROI

Your site doesn’t operate in a vacuum — analyze it in context. Benchmark against the competition and discover where to optimize for highest returns. Leveraging the experience of hundreds of online brands, Coremetrics is the only solution provider that can offer the breadth and depth of data necessary for true benchmarking analysis.

Offering a highly intuitive interface, Coremetrics Benchmark delivers aggregated and anonymous competitive data for industry-specific, best practice key performance indicators, showing how your site performs compared to industry leaders and peers. With Coremetrics Benchmark you can anticipate threats before they arise and stay one step ahead of the competition.

 

Coremetrics Benchmark capture.

 
Benchmark helps us understand our weak spots. The data also helps us convince people that there is a problem so we can get the resources we need to
make changes. Benchmark is a critical tool for site optimization.
Applications Manager, Limited Brands/Bath & Body Works
 
 

Accurate and Complete Data

Coremetrics Benchmark metrics are consistently collected across all participating clients. Coremetrics does not sample, use self-reported surveys, or perform statistical extrapolations. It measures every single interaction on every single participating site, capturing comprehensive behavioral data. Using accurate and complete data provides you with the confidence to leverage benchmark information to drive business decisions and investment.

Relevant Vertical Groupings

Comparison to industry leaders is only the beginning. Understanding how your site is performing relative to close peers and competitors allows for truly relevant comparisons of site performance. Coremetrics Benchmark provides benchmarking data covering all participating sites, plus an additional level of deeper detail for sub-vertical groupings.

Breadth of Key Performance Indicators

Coremetrics Benchmark offers numerous important metrics, including among others:

  • Industry Trends by Comparison Period: sessions, page views, product views, orders, sales, natural search sessions, paid search sessions, marketing sessions, direct load sessions, referring sites sessions. Note that these metrics reflect only a percent change from a previous period, not absolute figures.
  • Site Trends: product view/session, item abandonment rate, session conversion rate, onsite search session percent.
  • Visitor Summary: page view/session, average session length, average new session length, average repeat session length, average time on page.
  • Visitor Behavior: bounce rate, new session percent, repeat session percent, multi-page session percent and new visitor conversion rate.
  • Ecommerce Funnel: browser session percent, shopping cart session percent, purchasing sessions percent.
  • Transactions: average items per order, average orders per session, average order value, shopping cart abandonment rate, shopping cart conversion rate.
  • On-site Search: sessions, conversion rate, and average order value where on-site search is used.
  • Marketing: traffic, sales, and conversion rate ratios from direct load, natural search, paid search, referring sites, and marketing programs.
  • Browser Types: Internet Explorer, Firefox, Opera, Safari, Google Chrome.

Key Solution Capabilities

  • Compare your performance against an industry vertical and sub-vertical, including percentile data.
  • Create personalized benchmark views with drag and drop metric modules.
  • Get intra-day benchmark updates in near real-time.
  • Toggle between different time periods, including days, weeks, months and quarters.
  • Compare performance against previous periods.
  • Incorporate RSS feeds, images and labels into benchmark dashboards.
  • Export benchmark data into third-party applications.

 

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