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Powerful Ad-Hoc Reporting and Mobile Analytics with IBM Coremetrics Explore
Increase Visitor Acquisition, Conversion and Retention Rates
IBM Coremetrics Explore is an ad-hoc reporting user interface that is included in IBM Coremetrics Web Analytics and provides a complete picture of visitor and customer behavior, whether they use computers, operate mobile devices or shop at brick-and-mortar stores. With IBM Coremetrics Explore, you can build, analyze and distribute custom reports that help optimize marketing programs across all channels and ensure a quality online experience for every user, on every device.
Suite Integration
IBM Coremetrics Explore is part of IBM Coremetrics Web Analytics, and powers the IBM Coremetrics Digital Marketing Optimization Suite with the ability for deep behavioral segmentation. That makes it easier to relentlessly market across channels, campaigns and devices. Explore's platform integration provides superior benefits:
- Increase visitor reacquisition and retention rates by coordinating marketing efforts through IBM Coremetrics LIVEmail and IBM Coremetrics AdTarget directly from IBM Coremetrics Explore.
- Develop comprehensive understanding of site performance and visitor behavior with advanced segmentation capabilities, powered by IBM Coremetrics
LIVE Profiles. - Improve multichannel strategy with the addition of IBM Coremetrics Multichannel Analytics by analyzing performance of offline transactions or behavior of segments based on registration data.
- Reduce complexity and cost of implementing standalone marketing applications by leveraging your existing infrastructure of IBM Coremetrics Web Analytics.
Ad-Hoc Reporting
- Leverage flexible report types and produce the right data views for your business.
- Instantly toggle between bar, pie, bubble, trend or table views to reveal undiscovered data relationships—without exporting your data.
- Using IBM Coremetrics Impression Attribution, understand how your impressions across the Internet (display ads, widgets, syndicated videos, etc.) effectively drive behaviors and conversions on your website.
Mobile Analytics
- Track and analyze mobile-related data, such as devices, carriers and connections.
- Segment mobile users and analyze the content they view, products they buy
and more. - Compare mobile data from different time periods and understand how mobile behavior changes over time.
- Uncover data relationships between mobile analytics and other data points, such as traffic, marketing, commerce, content and more, using Relational Zoom; for example:
- View the list of mobile devices that access your website
- Analyze the marketing channels and countries from which mobile users access your site, and track this data by mobile device
- Zoom in on different mobile devices and have the marketing channel and country charts update instantaneously
The Power of Attributes in Ad-Hoc Reporting
IBM Coremetrics Explore lets you leverage attributes—additional descriptors of what visitors view or interact with on your site.
Think of attributes as meta-data for your pages, products, shopping carts, transactions, intra-page elements and conversion events. In any ad-hoc report, you can group, filter, segment and report on properties like brands, colors, sizes, genres, authors, languages or any other descriptors that apply to your business. This allows you to truly understand the decisions your website visitors make, and then optimize their online experience.
