Powerful Ad-Hoc Reporting and Mobile Analytics with Coremetrics Explore™ 5

Increase Visitor Acquisition, Conversion and Retention Rates

Coremetrics Explore is an ad-hoc reporting solution that provides a complete picture of visitor and customer behavior, whether they use computers, operate mobile devices or shop at brick-and-mortar stores. With Coremetrics Explore, you can build, analyze and distribute custom reports that help optimize marketing programs across all channels and ensure a quality online experience for every user, on every device.

 

Coremetrics Search 7 screen capture.

 
Coremetrics Explore’s visualization and segmentation abilities have provided us with key insights for guiding executive decisions on media buys,
conversion and even content strategy.
Seton Hall University
 
 

Platform Integration

Coremetrics Explore is part of the Coremetrics Continuous Optimization Platform, which makes it easier to relentlessly market across channels, campaigns and devices. Explore's platform integration provides superior benefits:

  • Increase visitor reacquisition and retention rates by coordinating marketing efforts through Coremetrics LIVEmail™ 3 and Coremetrics AdTarget™ directly from Coremetrics Explore.
  • Develop comprehensive understanding of site performance and visitor behavior with advanced segmentation capabilities, powered by Coremetrics
    LIVE Profiles™.
  • Improve multichannel strategy by analyzing the performance of offline transactions, such as point-of-sale or call-center data, together with online marketing and merchandising data.
  • Reduce complexity and cost of implementing standalone custom reporting or multichannel reporting solution by leveraging your existing infrastructure of Coremetrics Analytics.

Ad-Hoc Reporting

  • Leverage flexible report types and produce the right data views for your business.
  • Instantly toggle between bar, pie, bubble, trend or table views to reveal undiscovered data relationships—without exporting your data.
  • Using Coremetrics Impression Attribution™, understand how your impressions across the Internet (display ads, widgets, syndicated videos, etc.) effectively drive behaviors and conversions on your website.
  • Import and analyze registration data to gain deeper insights into registered visitor segments and high value customers.

Mobile Analytics

  • Track and analyze mobile-related data, such as devices, carriers and connections.
  • Segment mobile users and analyze the content they view, products they buy
    and more.
  • Compare mobile data from different time periods and understand how mobile behavior changes over time.
  • Uncover data relationships between mobile analytics and other data points, such as traffic, marketing, commerce, content and more, using Relational Zoom; for example:
    • View the list of mobile devices that access your website
    • Analyze the marketing channels and countries from which mobile users access your site, and track this data by mobile device
    • Zoom in on different mobile devices and have the marketing channel and country charts update instantaneously

The Power of Attributes in Ad-Hoc Reporting

Coremetrics Explore lets you leverage attributes—additional descriptors of what visitors view or interact with on your site.

Think of attributes as meta-data for your pages, products, shopping carts, transactions, intra-page elements and conversion events. In any ad-hoc report, you can group, filter, segment and report on properties like brands, colors, sizes, genres, authors, languages or any other descriptors that apply to your business. This allows you to truly understand the decisions your website visitors make, and then optimize their online experience.

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