Resources

Best Practices White Papers

Coremetrics has built a reputation as an industry leader in providing best practices and resources to our online customers. We consistently make our client success our first priority. Read some of our resources and white papers as to how you can increase your online success.

A Marketing Imperative: Profile, Personalize, and Profit

Personalization works. Your customers like it. You like it. Your competitors are probably doing it. And study after study has shown that personalized content can dramatically boost customer loyalty, online conversions, and revenue in both consumer and business realms. The latest generation of personalization technology is enabling companies to powerfully and precisely deliver the right offer to the right customer at the right time via the right channel. In this white paper, you'll learn about how personalization is now within reach of virtually every company, from the Fortune 100 to small and medium businesses.

The Key to Relentless Marketing

Now more than ever, marketing teams must demonstrate the value of every dollar they spend. Traditional approaches to business optimization provide at best a snapshot, a single-session view of visitor behavior. The real solution is continuous marketing optimization, an approach that tracks visits over time for each user and takes into account both online and offline behavior in order to target each online visitor with offers and information most likely to generate business results. Read this white paper to understand the opportunities for improvement and the criteria for evaluating a marketing optimization solution.

Social Media Analytics

Despite the excitement around social media, marketing executives and practitioners struggle to determine the effectiveness of this new marketing channel. Understand social media reach and exposure, and how to demonstrate the impact that social media marketing has on key business metrics, such as sales, bookings, conversion events, and so on.

Personalized Product Recommendations

Learn how you can leverage technical innovations to understand and anticipate how visitors will respond to recommended products and services, automatically identify and serve recommendations most likely to drive business results; then reach that visitor through the best possible channel.

Coremetrics 2nd Annual Online Retail Holiday Optimization Guide:
Analysis and Business Insight to Maximize Holiday Returns

This optimization guide provides in-depth analyses of the latest online and holiday shopping trends, as well as, best practices to improve key metrics and drive additional revenue. The objective is to arm you, the online retailer, with the necessary tools to maximize your holiday returns in a very challenging economic and competitive climate.

Appropriate Attribution

By Eric T. Peterson, CEO and Founder, Web Analytics Demystified

Given that the majority of online advertisers have direct response goals, and that most marketers are still generally unsatisfied with the campaign measurement tools at their disposal, Web Analytics Demystified believes that Appropriate Attribution is the first step towards improving companies’ collective understanding of their digital marketing efforts.

The Essential Guide to Web Analytics Vendor Selection

You need to ask yourself if the solutions you are evaluating:

Deliver a complete business solution?
Maintain and measure lifetime visitor behavior?
Ensure data accuracy and integrity?
Allow you to act on the data you collect?

Optimization through Cross Selling: Increasing Revenue and Profitability through More Relevant Cross Sell

Online shoppers are struggling to find the products they want. Merchandisers need to boost online sales, and cross selling helps products find people. Contextual cross selling, or developing and delivering relevant offers based on end-user context, helps both merchandisers and shoppers. Read this white paper and learn best practices for executing contextual cross selling, and how Coremetrics can
help you.

Increasing Relevancy, Loyalty and Conversions Online with Lifetime Individual Visitor Experience (LIVE) Profiles

Effective online marketing means tailoring messages and experiences to individual needs and preferences. Such tight customization requires ready access to large amounts of behavioral, attitudinal and demographic site visitor and buyer data. This white paper will discuss the characteristics and benefits of Coremetrics LIVE Profiles, how the offering enables advanced reporting and analysis and how it empowers marketing applications, which, put together, make effective web marketing a reality.

Optimizing Your SEM Spend

Search Engine Marketing (SEM) has emerged as one of the most effective marketing strategies available, and as a result online spend devoted to SEM is growing rapidly. Effective SEM programs significantly increase the volume of sales funnel—awareness, interest, consideration, and ultimately purchase. Read this white paper to learn about the key challenges associated with programs and how web analytics drive efficiency and deliver a solid ROI.

Optimizing Your Marketing Mix in a Down Economy

In today's economy, online marketers are challenged more than ever to maximize the return on spend in light of shrinking budgets, and an increasing array of marketing opportunities. To be successful, marketers need to allocate their resources across programs that drive their acquisition, conversion and retention goals. It is critical that marketers in online businesses obtain not only clear
end-to-end visibility into the performance of any campaign individually, but also a comprehensive understanding of visitor behavior across all their campaigns and programs together. Read this white paper to learn how marketing analytics provides comprehensive insight and can help ensure that you make the best possible decisions for your business.

Online Retailing Optimized:
Leveraging Web Analytics for Maximum Holiday Returns (2008)

Leveraging insights from recent Coremetrics Benchmark™ research and insights from the Coremetrics Best Practice Team, this white paper gives guidance for 2008 online holiday selling strategies, including: the latest trends in online experience, the importance of multi-channel campaigns and how to get them right for the holidays, how to optimize Search for maximum holiday returns, how to leverage user-generated content to make a strong impact and much more.

Optimizing Marketing Spend of Financial Services

Financial services customers are a demanding crowd. How do you pick the right marketing initiatives to win their business online? Learn about the latest marketing trends in financial services and how web analytics can increase online conversion.

Contextual Marketing: Increasing Campaign Effectiveness by Meeting Customer Expectations for Relevant, Targeted Messaging

Companies are struggling to have their message rise above the market noise. Read this white paper and learn how contextual marketing evolves from behavioral targeting and ensures even more relevant, and timely messages thereby supercharging your marketing efforts.

Measuring Marketing Effectiveness in 3D

To make the best decision about where to invest your marketing resources, you need a comprehensive, 3D view of the effectiveness of your marketing spend. Read this White Paper and learn how Coremetrics delivers 3D Marketing Analytics.

Winning in a Web 2.0 World: Metrics-Driven Success

What is Web 2.0? And what does it mean to you? Read this white paper to learn about Web 2.0 trends and technologies, and how organizations are using these technologies to drive business results.

Search Engine Marketing: 5 Best Practices to Improve ROI

Read about the challenges and opportunities related to today's SEM environment including the best practices successful online brands are using to enhance their SEM efforts.

Preparing Your Organization to Effectively Measure Your Web Site

Why is it that some organizations find tremendous value from web site analysis while others never get past basic reporting? Learn how to prepare your organization for success from your web analytics investment.

Coremetrics Five Conversion Points Methodology

Coremetrics proprietary best practice methodology—a must read.

Choose the Right Conversion Points to Deliver Web Site Success

A walk through of the processes to determining conversion points based on the goals of your site and, in turn, how to act on the data to improve your web site.

Increasing Email Marketing Relevance

Get better performance and return on investment (ROI) from your email efforts.

Increasing Customer Satisfaction with Effective Merchandising Online

Read about the tactics and strategies that are helping today's top retailers to attract and retain customers and increase revenues and profits.

Coremetrics Product Tour

Gain the deep level insight needed to enhance customer value and boost your bottomline.