Resources

Best Practices White Papers

Coremetrics has built a reputation as an industry leader in providing best practices and resources to our online customers. We consistently make our client success our first priority. Read some of our resources and white papers as to how you can increase your online success.

Contextual Cross Selling: Increasing Revenue and Profitability Through More Relevant Cross Sell

Online shoppers are struggling to find the products they want. Merchandisers need to boost online sales, and cross selling helps products find people. Contextual cross selling, or developing and delivering relevant offers based on end-user context, helps both merchandisers and shoppers. Read this white paper and learn best practices for executing contextual cross selling, and how Coremetrics can help you.

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Contextual Marketing: Increasing Campaign Effectiveness by Meeting Customer Expectations for Relevant, Targeted Messaging

Companies are struggling to have their message rise above the market noise. Read this white paper and learn how contextual marketing evolves from behavioral targeting and ensures even more relevant, and timely messages thereby supercharging your marketing efforts.

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Measuring Marketing Effectiveness in 3D

To make the best decision about where to invest your marketing resources, you need a comprehensive, 3D view of the effectiveness of your marketing spend. Read this White Paper and learn how Coremetrics delivers 3D Marketing Analytics.

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Winning in a Web 2.0 World: Metrics-Driven Success

What is Web 2.0? And what does it mean to you? Read this white paper to learn about Web 2.0 trends and technologies, and how organizations are using these technologies to drive business results.

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Optimizing Search Engine Marketing: 5 Best Practices to Improve ROI

Read about the challenges and opportunities related to today's SEM environment including the best practices successful online brands are using to enhance their SEM efforts.

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Preparing Your Organization to Effectively Measure Your Web Site

Why is it that some organizations find tremendous value from web site analysis while others never get past basic reporting? Learn how to prepare your organization for success from your web analytics investment.

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Coremetrics Five Conversion Points Methodology

Coremetrics proprietary best practice methodology—a must read.

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Choose the Right Conversion Points to Deliver Web Site Success

A walk through of the processes to determining conversion points based on the goals of your site and, in turn, how to act on the data to improve your web site.

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