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Special Reports
IBM Coremetrics has built a collection of strategic research and industry resources that can help make your online optimization initiatives successful. Read some of these special reports and see how you can best approach the latest online marketing challenges and turn them into revenue-making opportunities.
Survey Research Reports
Forbes Special Report
Bringing 20/20 Foresight to Marketing: CMOs Seek a Clearer Picture of the Customer
In 2011, to gain a clearer picture of the priorities, concerns, and actions of major marketers, Forbes Insights, in association with IBM Coremetrics, an IBM company, surveyed 321 marketing executives in the U.S. and the U.K. These executives represent companies in industries that traditionally are heavy users of Internet marketing-retail, travel/hospitality, financial services/banking, and technology/media/telecom. Read the full report to discover what other marketers are doing to ensure they meet their customers' expectations.
BusinessWeek Special Report
From Survival to Success: Honing the Practice of Online Marketing Measurement in a Time of Change
Based on a survey of senior marketers, this BusinessWeek study is packed with insights on key trends that are reshaping online marketing. Discover secrets to success used by industry leaders and get valuable market intelligence to help your business zero in on high-ROI strategies.
BusinessWeek Special Report
From Collaboration to Personalization: Unlocking the Potential of Online Marketing Optimization
Based on a survey of senior marketers, this BusinessWeek study shows you which strategies lead the pack as online marketers look to deepen customer engagement and increase bottom-line ROI. Get practical guidance to improve your online strategies through better collaboration, personalization, and multi-channel marketing.
Analyst Reports
Dashboards are not a Strategy
By Eric T. Peterson, CEO and Founder, Web Analytics Demystified
Get in-depth insight from web analytics expert Eric T. Peterson, and find out what's truly needed to drive value from your data. Dashboards are vital, but they're only tools--too much focus on individual metrics can cause analysis paralysis. Learn best-of-class strategies that lead to action and results. Take the self-assessment test now to see whether your use of analytics measures up!
Appropriate Attribution
By Eric T. Peterson, CEO and Founder, Web Analytics Demystified
Given that the majority of online advertisers have direct response goals, and that most marketers are still generally unsatisfied with the campaign measurement tools at their disposal, Web Analytics Demystified believes that Appropriate Attribution is the first step towards improving companies' collective understanding of their digital marketing efforts.
Mobile Adds New Appeal To Your Brand Experience
Forrester Research Inc., October 18, 2010
Mobile is finally getting air time with the most innovative brands and marketers. Hoping to make mobile a more common and rich media choice among large brand advertisers, both Google and Apple have joined the fray with their mobile advertising offerings. But for all of that movement, few chief marketing officers (CMOs) are involved in defining what mobile means to their brands. Read Forrester's strategic advice for Marketing Executives as they adopt Mobile initiatives.
2011 US Mobile Marketing Predictions
Forrester Research Inc., January 4, 2011
After a record year for mobile marketing spend and success, mobile has finally arrived as a legitimate marketing medium. Designated interactive marketers will become the first set of true mobile marketers, creating specific mobile search and display media buying plans, while scrutinizing one-offs like campaign-based apps will for providing additive business value. Learn about Forrester's 2011 US Mobile Marketing predictions.
Annual Holiday Readiness Benchmark Data Reports
2011 – 4th Annual Online Retail Holiday Readiness Report Industry Benchmark Analysis and Best Practice Guide to Maximize Holiday Returns
In this fourth annual holiday guide from IBM Coremetrics, you'll find in-depth analyses of key trends in online shopping and usage based on anonymous data aggregated from more than 500 U.S. retailers participating in the IBM Coremetrics Benchmark program. This report also offers best-practice guidance on how you can adapt to fast-moving trends and make the most of your opportunities during the critical holiday season.
2010 – 3rd Annual Online Retail Holiday Readiness Report: Industry Benchmark Analysis and Best Practice Guide
Read this 3rd annual data-rich report to understand which success strategies made Holiday '09 the comeback story of the year and what new trends you should be preparing for in 2010. Including 3 years of online retail benchmark data, strategic recommendations, and best practices from leading retailers.
2009 – 2nd Annual Online Retail Holiday Optimization Guide: Analysis and Business Insight to Maximize Holiday Returns
This optimization guide provides in-depth analyses of the latest online and holiday shopping trends, as well as, best practices to improve key metrics and drive additional revenue. The objective is to arm you, the online retailer, with the necessary tools to maximize your holiday returns in a very challenging economic and competitive climate.
2008 – Online Retailing Optimized: Leveraging Web Analytics for Maximum Holiday Returns
Leveraging insights from recent IBM Coremetrics Benchmark™ research and insights from the IBM Coremetrics Best Practice Team, this white paper gives guidance for 2008 online holiday selling strategies, including: the latest trends in online experience, the importance of multi-channel campaigns and how to get them right for the holidays, how to optimize Search for maximum holiday returns, how to leverage user-generated content to make a strong impact and much more.
Web Analytics Vendor Selection Guide
The Essential Guide to Web Analytics Vendor Selection
Web analytics has become the foundation for all successful online marketing efforts. Capturing and understanding the online behavior of customers, prospects, and browsers through web analytics is essential to acquiring and retaining business through such channels as personalized email, natural and paid search advertising, targeted display ads, social and mobile, on-site product recommendations, and more. As this guide outlines, the power and reach of today's web analytics technologies are vastly superior to the relatively crude clickstream data capture of 10 years ago.
