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Trying to measure the success of your Social Media?
Get the tools you need to track and accurately attribute the impact that social media marketing has on key business metrics, such as sales, bookings, web site conversions, etc.
Social Media Analytics
Together IBM Coremetrics Impression Attribution™ & IBM Coremetrics Explore™ provide you with the intelligence to measure the return on investment and rich ad-hoc reporting tools necessary for successful social media initiatives.
- Measure all interactive marketing initiatives using the same metrics
- Use a single interface to track all advertising initiatives and reduce time and effort of using multiple applications
- Create rich visitor segments based on impression data tied to site conversion and behavior data
"IBM Coremetrics' approach to quantifying Facebook's contribution to the bottom line, grounded in the broader analysis of the contributions of other impression-based campaigns is an extremely sophisticated, market leading take on social media analytics."– Director of Web and Digital Communications, Seton Hall University
White Papers
Master Social Media Marketing and Measurement
This white paper explores the opportunities and challenges in social media marketing and outlines practical solutions for assessing the return on investment of your initiatives, from social networking sites to blogs to syndicated videos.
Social Media Analytics
Understand social media reach and exposure, and how to demonstrate the impact that social media marketing has on key business metrics, such as sales, bookings, conversion events, and so on.
Webinars
Leveraging Social Media Analytics to Measure Facebook ROI
Watch this webinar to hear Rob Brosnan from Seton Hall University explain how they are using a breakthrough solution for their social media analytics. Discover how they accurately measure Facebook campaigns and their influences on the university's top and bottom-line. Learn how to gain insight into performance and continually optimize the results of Facebook fan pages and applications, syndicated videos, blogs, user reviews, display ads, micro-sites and more.
Social Media Analytics
This tutorial will show you how to gain insight into performance and continually optimize the results of syndicated videos, blogs, user reviews, display ads, micro-sites and more. Everyone is hoping to take advantage of social media to target customers and engage them in conversations. But the only thing worse than missing out on social media marketing is rushing in unprepared. That's why you need insight into every channel--clicked or unclicked, onsite or off--to get consistent metrics that drive your business.