Coremetrics LIVEmail

Coremetrics LIVEmail is a closed loop email marketing system that enables Coremetrics clients to leverage robust visitor and customer behavioral data—with the advanced capabilities of their chosen email service provider (ESP)—to power and analyze highly targeted email campaigns. Coremetrics collaborates with leading email providers to enable seamless data integration and campaign management.

LIVEmail tools enable marketers who want to:

  • Re-market to ‘abandoners’ who add a product to their shopping cart, but do not buy
  • Segment their highest value customers to send special offers to them
  • Deliver helpful, informative, relevant content about product categories their visitors have browsed
  • Send up-sell offers within 2 weeks of initial purchase
  • Use ad hoc tools to tailor solutions and capitalize on unique opportunities

Benefits to ESP partners that support LIVEmail:

  • Partner brand marketing presence within the Coremetrics application interface
  • Well-defined functionality & data delivery that eliminate integration bottlenecks
  • Data-element flexibility that ensures low cost of integration and maintenance
  • Intelligent Offer integration with LIVEmail makes advanced merchandising support nearly turn-key

Email service providers become Connect™ certified once they’ve demonstrated successful integration with Coremetrics LIVEmail. Certification reflects an ESP’s ability to support automated data exchange with the Coremetrics platform, integration of LIVEmail data within a client’s instance of the ESP’s campaign management application, and support of URL tracking parameters in messages when executing campaigns. Properly formatted parameters ensure reporting fidelity through Coremetrics automated recognition and data collection technology. Email-mediated traffic is monitored and reported within the Coremetrics Marketing Management Center and other reporting tools to create a fully closed loop marketing system.

Connect Certified Partners:

 

Additional ESP Partners:

 

 

 

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EMEA AND ASIA PACIFIC RESELLERS

If you are a leading technology company wishing to represent Coremetrics as a Full Service Reseller in the EMEA or Asia Pacific regions, we would like to talk to you. For more information about the Reseller Programme or to apply, please contact europe@coremetrics.com for EMEA or asiapac@coremetrics.com for Asia Pacific.