OfficeMax Gains Insight into Actual Conversion Rate through Coremetrics/BizRate Abandonment Survey

Survey Shows Direct Link between Online Presence and Store Sales, Revealing
Higher Conversion Rates than Previously Thought

San Mateo , Calif.—December 13, 2005—Coremetrics™, the leading provider of hosted Web analytics and precision marketing solutions, today announced that OfficeMax ® has leveraged the services of BizRate.com and the capabilities of Coremetrics Marketing Management Center to examine the causes of site abandonment, understand the influence of its Web presence on store sales, and more accurately calculate conversion rates. With more than 40,000 associates, nearly 1,000 superstores, 25,000 products, and a range of business services, OfficeMax is a leader in the office products marketplace.

"Coremetrics and BizRate worked closely together to gather valuable information that OfficeMax can act on to increase sales revenues," said Cindy Blue, senior director of small business marketing at OfficeMax® Inc. "The survey results proved how vital our online operation is, providing not only sales on the Web but also a convenient research tool for customers who prefer to purchase at one of our stores."

Coremetrics offers the only hosted Web analytics and precision marketing solution designed to meet the marketing, merchandising, and site-design needs of online retailers. BizRate.com is a leading shopping search engine and e-commerce research firm. The results of the abandonment survey confirmed what OfficeMax had suspected regarding the influence of the web site on store sales. One fifth of site abandoners responded that they were leaving the site to buy at a store, making actual conversion as much as 4.7 percent higher than previously believed. This insight is helping OfficeMax optimize its marketing with targeted e-mail to abandoners within the critical 10-day period following abandonment. The company expects this approach to enhance conversion rates and allow for greater efficiency of marketing dollars.

"Unprecedented customer service and unrivaled innovation have propelled OfficeMax to its leadership role in the office products marketplace," said Joe Davis, president and CEO of Coremetrics. "Coremetrics multichannel reporting is helping the company build on this by capturing the full effects of online influence in offline sales. As a result, management can make better decisions on how to allocate marketing dollars to achieve the best mix of Web, store and catalog sales."

OfficeMax is a leader in both business-to-business office product solutions and retail office products.  OfficeMax delivers an unparalleled customer experience—in service, in product, in time savings, and in value—through a relentless focus on its customers. The company provides office supplies and paper, technology products and solutions, and furniture to large, medium, and small businesses and consumers. OfficeMax customers are served by more than 40,000 associates through direct sales, catalogs, Internet, and nearly 1,000 superstores.

About Coremetrics
Coremetrics is the leading provider of on-demand Web analytics and precision marketing solutions, offering the industry's only Web analytics platform that captures and stores all customer and visitor clickstream activity to build LIVE (Lifetime Individual Visitor Experience) Profiles. Representing the single most accurate and comprehensive source of online customer data, LIVE Profiles serve as the foundation for all successful eBusiness initiatives. Leading online brands rely on Coremetrics LIVE Profiles to monitor and optimize the performance of multiple marketing campaigns, improve cross-sell and multichannel initiatives, and precisely target customers through intelligent marketing campaigns. Coremetrics services more than 600 clients and has delivered over $300 million in documented ROI in the past two years. The company is privately held with funding from Accel Partners and Highland Capital Partners and is headquartered in San Mateo, California with offices in Austin, Texas and London, England. To learn more about Coremetrics, visit www.coremetrics.com or call 877-721-CORE.

Coremetrics has strongly supported online privacy since its inception. To learn more, visit www.coremetrics.com/privacy .

###

Coremetrics is the trademark of Coremetrics, Inc. Any other marks used in this document are trademarks or registered trademarks of the manufacturers or marketers of the products with which the marks are associated.