Be Free, Inc.®
and Coremetrics™ Forge Exclusive Partnership to Offer First
Closed-Loop Solution to Analyze Performance-based Marketing
Programs
Partnership Results in a Robust Solution to Further Analyze
the Performance-based Marketing & Customer Acquisition Programs
Offered by Be Free
Marlborough, Mass. and San Francisco - December 10, 2001
- Be Free, Inc. (Nasdaq: BFRE), the leading provider of a marketing
platform that helps a business attract, convert and retain customers
easily and cost-effectively, and Coremetrics, a leading web
services provider of marketing analytics solutions, today announced
an exclusive agreement. Through this partnership, businesses
using Be Free to run performance-based marketing programs to
acquire new customers online will be able to enhance the measurement
and analysis of these programs with technology from the industry's
most comprehensive source of online customer data -- Coremetrics.
Under the terms of the agreement, Be Free and Coremetrics will
develop a module that seamlessly integrates Be Free's industry-leading
BFAST® partner marketing service with Coremetrics' award-winning
eLuminate Commerce marketing analytics solution. This module
will give Be Free's customers an enhanced and more robust way
to analyze the effectiveness of their Be Free marketing programs,
including customer acquisition costs, customer retention costs
and the lifetime value of customers acquired through Be Free
marketing programs. This closes the accountability loop, providing
Be Free's customers with deeper insights into the longer term
cost-effectiveness and ROI associated with affiliate and performance-based
online marketing programs offered by Be Free.
"There are so many disparate solutions in today's marketplace
that promise to drive business to your web site and convert
browsers to buyers -- but no existing solution pulls it all
together, " said Carl Rosendorf, CEO of SmartBargains,
the 20th most visited retail site in the United States. "Be
Free and Coremetrics are partnering to deliver the first complete
solution that will allow us to run more profitable marketing
programs. This is the most comprehensive affiliate marketing
analysis available on the market today and will help us drive
revenue and operate more efficiently."
"Be Free's services help businesses find new customers
through marketing partners, and measure the revenue generated
directly through these partnerships," said Gordon Hoffstein,
Chairman and Chief Executive Officer of Be Free, Inc. "The
Coremetrics service gives Be Free's customers the ability to
measure the lifetime value and ROI of the customers acquired
through the Be Free channel -- beyond just the transactions
flowing directly through the Be Free service. With this module,
our customers have a closed-loop solution to measure the long-term
success of their performance-based marketing."
Be Free's industry-leading BFAST® service allows a business
to manage and track strategic partners and affiliates, and compensates
the selling partners based on performance. Be Free will extend
the capabilities of the BFAST service by integrating it with
Coremetrics' Core Data Platform and eLuminate Commerce Web analytics
services. Coremetrics' Core Data Platform is a data warehouse
of comprehensive and accurate online customer behavior for analysis
using eLuminate Commerce, custom reporting by Coremetrics, and
integration with third-party applications.
"In today's economy, companies cannot afford to spend marketing
dollars unless they know there will be a significant return
on investment," said Scott Kauffman, President and CEO
of Coremetrics. "Affiliate marketing programs can be an
efficient means of driving revenue, but only if the results
are effectively measured and analyzed. Our customers will benefit
greatly from this partnership because this is the first solution
that allows a company to drill down on affiliate relationships
-- and really understand which partners deliver the best customers
over time. There is a tremendous need in today's market for
this level of analysis, and we are pleased to enter into an
exclusive agreement with Be Free " the uncontested leaders
in affiliate and partner marketing."
About Be Free, Inc. (Nasdaq: BFRE)
The Be Free Marketing Platform allows online businesses to attract,
convert and retain customers easily and cost-effectively. The
company provides a uniform system for tracking, managing, measuring
and analyzing all of a business's online marketing programs.
These services are hosted, allowing a business to deploy its
marketing programs rapidly, without placing time intensive and
expensive demands on its own technical resources.
With Be Free's industry-leading BFAST® services, businesses
manage and track strategic partners and affiliates - compensating
these selling partners based on their performance. Be Free's
BSELECT™ service allows a business to convert visitors
to loyal customers by recommending relevant products or content
in real time. For more information about Be Free and its products
and services, visit www.befree.com.
About Coremetrics
Coremetrics is a leading web services provider of clickstream
analysis solutions that enable companies to develop a comprehensive
understanding of all visitor and customer interactions with
their online channels. The Coremetrics data capture, storage
and decision-support system provides corporations with essential
tools to increase online sales, maximize marketing ROI, and
optimize site design, resulting in dramatic profitability improvements
across their online initiatives. Customers include Ann Taylor,
The Columbia House Company, GMAC Insurance, Hanover Direct,
Nortel Networks, Sundance Catalog Company, and Wilsons Leather.
Coremetrics is headquartered in San Francisco with research
and development offices in Austin, Texas. The company is privately
held with funding from Accel Partners, General Catalyst, and
Highland Capital Partners. To learn more about Coremetrics,
visit the company's Web site at www.coremetrics.com
or call 877-721-CORE.
Coremetrics, eLuminate Commerce and Core Data Platform
are trademarks of Coremetrics, Inc. Any other marks used in
this document are trademarks or registered trademarks of the
manufacturers or marketers of the products with which the marks
are associated.
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