var dom = (document.getElementById) ? true : false;
var ns5 = (!document.all && dom || window.opera) ? true: false;
var ie5 = ((navigator.userAgent.indexOf("MSIE")>-1) && dom) ? true : false;
var ie4 = (document.all && !dom) ? true : false;
var nodyn = (!ns5 && !ie4 && !ie5 && !dom) ? true : false;
var origWidth, origHeight;
// avoid error of passing event object in older browsers
if (nodyn) { event = "nope" }
/////////////////////// CUSTOMIZE HERE ////////////////////
// settings for tooltip
// Do you want tip to move when mouse moves over link?
var tipFollowMouse= true;
// Be sure to set tipWidth wide enough for widest image
var tipWidth= 420;
var offX= 15; // how far from mouse to show tip
var offY= 12;
var tipFontFamily= "arial, helvetica, sans-serif";
var tipFontSize= "8pt";
// set default text color and background color for tooltip here
// individual tooltips can have their own (set in messages arrays)
// but don't have to
var tipFontColor= "#333333";
var tipBgColor= "#ffff99";
var tipBorderColor= "#464646";
var tipBorderWidth= 1;
var tipBorderStyle= "solid";
var tipPadding= 4;
// tooltip content goes here (image, description, optional bgColor, optional textcolor)
var messages = new Array();
// multi-dimensional arrays containing:
// image and text for tooltip
// optional: bgColor and color to be sent to tooltip
messages[0] = new Array("Industry: Retail Solution: Agency Services
FUJIFILM U.S.A. was challenged to quickly gain brand recognition in a highly competitive space. Coremetrics Agency helped drive efficiencies in each channel and coordinated efforts across multiple channels so that FUJIFILM U.S.A. gleaned more value from every marketing dollar spent.","");
messages[1] = new Array("Industry: Retail Solution: Targeted Email
SkyMall keeps customers engaged with targeted, relevant emails. Results: SkyMall recaptured 3-5% of abandoned cart sales and email sales are up 34% year over year.","");
messages[2] = new Array("Industry: Retail, B2B Solution: Personalized Recommendations
Ace Mart uses Intelligent Offer to automatically generate personalized product recommendations. Results: Ace Mart’s bottom line has increased 8% and the AOV is 23% higher for customers who browse cross sells.","");
messages[3] = new Array("Industry: Retail Solution: Benchmarking
Bath & Body Works used Coremetrics Benchmark to identify areas for site optimization, cost justify investments, and set attainable goals for improvement. Results: Onsite search conversion rose by 31%.","");
messages[4] = new Array("Industry: Retail Solution: Paid Search Marketing
Boden has seen sales from non-brand search terms increase by 125%—more than doubling since the implementation. The non-brand ROAS has been increased by 16%.","");
messages[5] = new Array("Industry: Financial Services Solutions: Search Agency Services
myFICO.com turned to Coremetrics Online Marketing Agency to manage its paid search (SEM) program. Results: myFico.com reduced their ad spend by 50% while ROI doubled. Clickthrough rates rose and myFICO.com can now accurately measure cost per lead.","");
messages[6] = new Array("Industry: Retail Solution: Marketing Campaign Attribution, Paid Search Marketing
Hanover Direct (HDI) uses Coremetrics attribution management to apply credit for traffic and sales across all channels. Results: HDI justified increased investment in paid channels and can differentiate sales driven by catalogs from incremental sales driven strictly by online programs. ","");
messages[7] = new Array("Industry: Retail Solution: Personalized Recommendations
Visitors who browse recommendations convert at 4x the rate of other visitors and have a 23% higher average order value. The automated process has resulted in an 8% increase to Ace Mart’s bottom line.","");
messages[8] = new Array("Industry: Retail Solution: Targeted Email
L’Occitane uses Coremetrics LIVEmail and email marketing solutions from e-Dialog to achieve remarkable improvements. Results: the conversion rate is 17 times higher and the revenue per email is 25 times higher.","");
messages[9] = new Array("Industry: Retail, B2B Solution: Personalized Recommendations
Intelligent Offer uses sophisticated algorithms to generate recommendations based on a rich set of browsing, shopping, and purchasing information collected from Office Depot’s web site.","");
messages[10] = new Array("Industry: Retail Solution: Web Analytics
PETCO engaged with Bazaarvoice and Coremetrics and within two months, user reviews generated significant positive ROI. Results: Visitors who use product reviews convert at a 50% higher rate than other visitors and spend 60% more. ","");
messages[11] = new Array("Industry: Retail Solution: Personalized Recommendations
Orvis used Intelligent Offer to generate relevant recommendations and to reduce the time merchants spend on maintenance, while applying their own business rules. Results: Cross sell revenues rose 70%. ","");
messages[12] = new Array("Industry: Media/Publishing Solution: Ad-Hoc Reporting
Rodale is using Coremetrics Explore to identify hidden keywords (branded and non-branded) and to provide insight into key metrics, facilitate promotions across sites, and reveal information about sources of traffic. ","");
messages[13] = new Array("Industry: Education Solution: Personalized Recommendations
Seton Hall used Coremetrics attribution management to understand activities during the overall, lengthy recruitment cycle. Results: SHU has a clear understanding of which channels bring applicants in, which are used during the application process, and which result in conversion. ","");
messages[14] = new Array("Industry: Retail Solution: Targeted Email
All wehkamp.nl’s customer emails are now personalised and largely targeted on the basis of customer website behaviour. ","");
messages[15] = new Array("Industry: Retail Solution: Personalized Recommendations
Casual Living used Coremetrics Intelligent Offer™ to automate the merchandising of their entire catalog to create a user experience superior to the in-store experience and driving incremental demand equal to 6.5% of site sales. ","");
//////////////////// END OF CUSTOMIZATION AREA ///////////////////
// preload images that are to appear in tooltip
// from arrays above
// to layout image and text, 2-row table, image centered in top cell
// these go in var tip in doTooltip function
// startStr goes before image, midStr goes between image and text
var startStr = '| ';
var midStr = ' |
| ';
var endStr = ' |
';
////////////////////////////////////////////////////////////
// initTip - initialization for tooltip.
// Global variables for tooltip.
// Set styles
// Set up mousemove capture if tipFollowMouse set true.
////////////////////////////////////////////////////////////
var tooltip, tipcss;
function initTip() {
if (nodyn) return;
tooltip = (ie4)? document.all['tipDiv']: (ie5||ns5)? document.getElementById('tipDiv'): null;
tipcss = tooltip.style;
if (ie4||ie5||ns5) { // ns4 would lose all this on rewrites
tipcss.width = tipWidth+"px";
tipcss.fontFamily = tipFontFamily;
tipcss.fontSize = tipFontSize;
tipcss.color = tipFontColor;
tipcss.backgroundColor = tipBgColor;
tipcss.borderColor = tipBorderColor;
tipcss.borderWidth = tipBorderWidth+"px";
tipcss.padding = tipPadding+"px";
tipcss.borderStyle = tipBorderStyle;
}
if (tooltip&&tipFollowMouse) {
document.onmousemove = trackMouse;
}
}
/////////////////////////////////////////////////
// doTooltip function
// Assembles content for tooltip and writes
// it to tipDiv
/////////////////////////////////////////////////
var t1,t2; // for setTimeouts
var tipOn = false; // check if over tooltip link
function doTooltip(evt,num) {
if (!tooltip) return;
if (t1) clearTimeout(t1); if (t2) clearTimeout(t2);
tipOn = true;
// set colors if included in messages array
if (messages[num][2]) var curBgColor = messages[num][2];
else curBgColor = tipBgColor;
if (messages[num][3]) var curFontColor = messages[num][3];
else curFontColor = tipFontColor;
if (ie4||ie5||ns5) {
var tip = startStr + messages[num][0] + midStr + '' + messages[num][1] + '' + endStr;
tipcss.backgroundColor = curBgColor;
tooltip.innerHTML = tip;
}
if (!tipFollowMouse) positionTip(evt);
else t1=setTimeout("tipcss.visibility='visible'",100);
}
var mouseX, mouseY;
function trackMouse(evt) {
standardbody=(document.compatMode=="CSS1Compat")? document.documentElement : document.body //create reference to common "body" across doctypes
mouseX = (ns5)? evt.pageX: window.event.clientX + standardbody.scrollLeft;
mouseY = (ns5)? evt.pageY: window.event.clientY + standardbody.scrollTop;
if (tipOn) positionTip(evt);
}
/////////////////////////////////////////////////////////////
// positionTip function
// If tipFollowMouse set false, so trackMouse function
// not being used, get position of mouseover event.
// Calculations use mouseover event position,
// offset amounts and tooltip width to position
// tooltip within window.
/////////////////////////////////////////////////////////////
function positionTip(evt) {
if (!tipFollowMouse) {
mouseX = (ns5)? evt.pageX: window.event.clientX + standardbody.scrollLeft;
mouseY = (ns5)? evt.pageY: window.event.clientY + standardbody.scrollTop;
}
// tooltip width and height
var tpWd = (ie4||ie5)? tooltip.clientWidth: tooltip.offsetWidth;
var tpHt = (ie4||ie5)? tooltip.clientHeight: tooltip.offsetHeight;
// document area in view (subtract scrollbar width for ns)
var winWd = (ns5)? window.innerWidth-20+window.pageXOffset: standardbody.clientWidth+standardbody.scrollLeft;
var winHt = (ns5)? window.innerHeight-20+window.pageYOffset: standardbody.clientHeight+standardbody.scrollTop;
// check mouse position against tip and window dimensions
// and position the tooltip
if ((mouseX+offX+tpWd)>winWd)
tipcss.left = mouseX-(tpWd+offX)+"px";
else tipcss.left = mouseX+offX+"px";
if ((mouseY+offY+tpHt)>winHt)
tipcss.top = winHt-(tpHt+offY)+"px";
else tipcss.top = mouseY+offY+"px";
if (!tipFollowMouse) t1=setTimeout("tipcss.visibility='visible'",100);
}
function hideTip() {
if (!tooltip) return;
t2=setTimeout("tipcss.visibility='hidden'",100);
tipOn = false;
}
document.write('')