IBM Coremetrics Benchmark™ Black Friday Report
Now Available |
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On Monday, December 1, IBM Coremetrics issued a press release about our special Black Friday Benchmark report. The Benchmark numbers have been widely reported by the press.  A new report from IBM Coremetrics Benchmark illustrates key economic trends across the industry related to e-commerce activities on Black Friday 2008. Overall the industry report reveals sharp decreases in
e-commerce key performance indicators in the U.S. Retail vertical between Black Friday of 2008 and Black Friday of 2007. Most troubling of these downward trends are sessions that included visitors browsing products and sessions where buyers completed their orders—each were down by about 2%. However, the report also exposed positive trends in shopping cart sessions (up by 0.5%), average items per order (up 2.5%) and onsite search sessions (up 5%). |
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| Learn more here >> |
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Businesses Turn to Analytics to Weather Economic
Down Times |
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| In today’s economy, it is more critical than ever before to know precisely how your marketing dollars are performing. Jupiter Research analyst John Lovett recently blogged: |
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| “I do believe that the accountability that Web Analytics brings to Marketing is irrefutable. My clients that currently use analytics are stating that they’re getting more responsibilities and attention from the upper ranks of their organizations. While new dollars may not be flowing into these analytics teams, they are relatively intact and viewed as important sources of information regarding performance of online initiatives.” |
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| Businesses in all industries are using analytics to measure the effectiveness of their online initiatives and to ensure that each dollar is spent in the best possible fashion. To learn how to make the best decision about where to invest your marketing resources, read our Measuring Marketing Effectiveness in 3D white paper. |
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| Download white paper >> |
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Seton Hall Leverages IBM Coremetrics for Better Allocation of Marketing Spend |
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While all online businesses focus on conversion cycles,
the recruitment cycle for higher education institutions is especially long and complex, ranging from 18 to 36 months. Seton Hall University wanted to understand how each of their acquisition channels, including web site promotions, affiliates, paid and natural search, email, direct mail and college fairs were impacting new leads and resulting in enrolled students. |
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| Seton Hall uses IBM Coremetrics' flexible attribution management system to capture complete, precise behavioral data to make informed decisions on how to best invest their marketing dollars. For example, the university ran two cases to compare registrations by students who had received direct mail as well as digital promotion to those who only received the digital promotions. Although direct mail is costly, registrations from the group who received both was 376% compared to 76% for the digital-only promotion. The huge impact that direct mail played in driving registrations made it clear that the investment was worthwhile. To learn more about how Seton Hall is using IBM Coremetrics attribution management to allocate their marketing spend, download the case study. |
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| Download the Case Study >> |
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Are You Following Best Practices? |
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| Did you know that the CorePractices section of the IBM Coremetrics Support Center provides step-by-step instructions on how to implement best practices derived from hundreds of consultative client engagements, industry research and observation of client success? Articles written by our best practices experts spell out precisely which reports to leverage, the steps to glean the relevant data, and the actions you should take based on your findings. |
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| For example, if your goal is to acquire high value visitors, the support center provides six different CorePractices to implement. Visit the support center on a regular basis to implement repeatable, high-impact analyses. |
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| IBM Coremetrics Support Center is your one-stop shop for all your support needs. Search our extensive knowledge base, troubleshoot your problems, or download documents from a rich library of white papers, case studies, webinars and recorded trainings. Through the My Support section, you can submit requests directly to our Customer Support organization and obtain 24/7 visibility into ticket resolution. |
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| Visit IBM Coremetrics Support Center >> |
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