It’s an all too familiar story—your marketers are clamoring for tools that will help them understand visitor behavior and campaign performance, while your IT shop is stretched to its limits. Tuccini, provider of genuine, brand name fragrances at discount prices, faced just that challenge.
Tuccini has plans to grow the number of product lines it offers by tenfold in just three years. With such an ambitious challenge before them, the Tuccini team was eager to have Coremetrics delivering value as quickly as possible. The answer? Coremetrics Quick Start. The Quick Start service reduces total implementation time for tagging projects from around three months to three weeks, and client labor by approximately 95%.
The Tuccini team met with Coremetrics implementation engineers to determine a data acquisition strategy that met their business needs. Based on the strategy, Coremetrics delivered a superscript that automatically populated Tuccini’s site with JavaScript tags that collect business-critical data. Tuccini then ran and tested the script in a single day.
“Quick Start enabled us to get our system up and running much faster than we could have on our own,” said Nick Uresin, chief executive officer at Tuccini Corporation. “With all our tags executed in just one day, and the whole process completed in a couple of weeks, we are gaining business value much more quickly than we ever thought possible. The insight we now have is enabling us to adjust our online campaigns to increase return on advertising spend. As a result, we expect the Coremetrics solution to pay for itself in just a few months.”
To learn more about Quick Start and Tuccini’s successful implementation, download the complete case study >> |
