Management

Coremetrics has built a team of seasoned industry executives who understand the challenges facing sophisticated multi-channel businesses, and solutions for addressing those challenges. They have joined together to deliver best-in-class behavioral analytics and precision marketing solutions to Coremetrics clients, and lead a team dedicated to making clients successful in reaching and exceeding all of their business goals.

We invite you to meet our executive management team.

As President and CEO of Coremetrics, Joe Davis is responsible for leading the company's overall business strategy and guiding day-to-day operations. Joe brings over 20 years of executive management experience to the Coremetrics team. Prior to joining Coremetrics, Joe served as the group vice president and general manager of the CRM division at PeopleSoft (NASDAQ: PSFT), where he led the worldwide development and overall strategy for the CRM product division. At PeopleSoft, Joe turned the CRM division into the fastest growing product line within the company and led two exceptionally successful product launches.

Prior to his tenure at PeopleSoft, Joe served as president of Nortel Networks' eBusiness division, where he held full P&L responsibility for a division of 1500 employees and over $300 million in revenues. Prior to that, he served as general manager of Remedy's CRM division, leading Lotus Development's Silicon Valley office, and managing all service and support initiatives for Everex Systems.

Joe holds an M.B.A. from Stanford's Graduate School of Business and received a B.S. and M.S. in Applied Mechanics from UC San Diego.

As CFO of Coremetrics, Terry Schmid is responsible for finance, accounting, HR, facilities and legal functions. Terry brings over 20 years of financial leadership to the company including CFO roles in both public and private companies. His private company experience includes both venture backed and private equity owned enterprises.

Prior to joining Coremetrics in May, 2009, Terry was EVP and CFO at Enterasys Networks where he was responsible for finance, accounting, HR, legal, facilities, supply chain and sales operations. While at Enterasys, Terry was part of a leadership team that helped return Enterasys to growth and profitability after being taken private by a private equity firm in 2006.

Prior to Enterasys, Terry was CFO at Turnstone Systems, a publicly traded telecommunications company that specialized in testing equipment for DSL services. Before joining Turnstone, Terry was part of the founding team at ONI Systems, a developer of metropolitan area optical networking equipment. While at ONI, Terry helped raise $125 million in venture investments and helped guide the company to a successful IPO. Terry’s earlier experience includes CFO at The 3DO Company as well as financial and consulting positions with Electronic Arts, Sun Microsystems and Andersen Consulting (now Accenture).

Terry holds an MBA from the Fuqua School of Business at Duke University and a BA in Economics from the University of San Francisco.

With more than 25 years of experience, Shawn Farshchi is responsible for all aspects of Coremetrics' service delivery, including development, global operations, client and professional services.

Prior to joining Coremetrics Mr. Farshchi served in a variety of executive positions with WebEx Communications. As CIO and Vice President of technical operations and engineering, Mr. Farshchi was responsible for all aspects of platform engineering, global technical and customer operations and delivering best of class on-line collaboration applications to more than 23,000 large and small companies.

As the SVP of engineering and CIO of BroadVision Inc., Mr. Farshchi was instrumental in delivering state-of-the-art software solutions for eCommerce and self-service web applications utilized by major corporations like Wal-Mart and Air France.

Prior to joining BroadVision, Mr. Farshchi was SVP and CIO of DHL Airways, responsible for delivery of mission critical systems such as customer service, Global Track and Trace, aircraft maintenance systems, crew scheduling systems, field operations, financial and HR systems.

He has also served in a variety of technology and management positions at Bechtel Power Corp., Sprint, GTE Spacenet, Oracle, Pacific Gas and Electric and Roche Corporation.

Mr. Farshchi holds a B.S.E.E. from San Francisco State University, an M.S. in Telecommunications and an M.B.A., both from Golden Gate University.

John Squire joined Coremetrics in 2001 and is responsible for setting the company’s vision of the market, technical strategy, and marketing for online marketing and business optimization solutions. John also is responsible for the development and management of Coremetrics Connect™.

During his tenure at Coremetrics, John has held executive responsibility for the product development and management, marketing, sales and business development departments. He joined Coremetrics from Chemdex (IPO in 1999) where he was the senior director of product management and a member of the executive team. His team was responsible for developing the company product roadmap, delivering new products and services, evaluating new markets, and assessing and integrating partner technologies. John also held the positions of director of strategic partnerships and senior manager of sales operations. Prior to Chemdex, John worked for 3Com in market development where he developed and managed partnerships with Siemens, Fuji Medical Systems, Acuson, GE Medical, and other medical application providers. Prior to 3Com, John spent five years with Chevron Products, USA as a process engineer. John holds an M.B.A. with High Distinction from the University of Michigan and a B.S. with Highest Distinction in Chemical Engineering from the University of California, Davis.

As Vice President and General Manager of EMEA, Richard Sheppard is responsible for the Coremetrics business across Europe. Richard brings 20 years of sales, sales management and general management experience to Coremetrics Europe. He has managed both established and start-up organizations primarily with an international focus, establishing US subsidiaries and distributorships across Europe. His in-depth knowledge and experience in the SaaS and analytics market will help Coremetrics achieve greater inroads in Europe in 2008 and beyond.

Before joining Coremetrics Richard was the CEO of UK hosting company 7global. Prior to this he was the Vice President EMEA for Actuate where he was responsible for the UK, German and French operations. He has also held senior EMEA positions at Oblix Inc, Hyperion, Arbor Software and Informix Software.

John joined Coremetrics in April 2006 as a result of Coremetrics acquisition of the IBM SurfAid Analytics business. John was a co-founder and Business Executive owner of SurfAid, started in 1996. As a Coremetrics Vice President and General Manager, John is responsible for the ongoing Coremetrics-IBM business partnership and for resource development for Coremetrics rapidly-growing business. John is also involved in many facets of direct Customer support.

John graduated from the University of Michigan with a BS - Mathematics, minor in Physics. Upon graduation, John spent time on active military duty in preparation for a 6-year National Guard Commitment. Shortly thereafter, John joined IBM as a Systems Engineer in Flint, Michigan. John worked for IBM for 32 years prior to joining Coremetrics and has held numerous technical, sales and management positions. John's technical background includes integration work with large systems, storage systems, capacity and performance management, distributed systems and networks, programming and Web development. John's 26 years of management experience includes assignments in IBM sales and marketing branch offices and in IBM Global Services.

As vice president of worldwide sales, Jeff Schmidt reports to Joe Davis, President and CEO and will use his extensive expertise of growing successful on-demand businesses, and of building sales, marketing and operational teams at an international level, to drive the next phase of the company's growth. Schmidt brings over 15 years of information systems and technology experience to the Coremetrics executive team. Schmidt was previously vice president of the enterprise business unit at WebEx (NASDQ: WEBX) where his main responsibilities included contributing to strategic and operational planning, implementing and executing to market expectations and ensuring that annual plans were well designed. He also held various other roles at WebEx, including vice president and general manager, Asia Pacific and Japan, having established the company's Asia Pacific operation; and he also created the WebEx Global Channel and Alliances program. Schmidt was a key contributor to the company's success when it was named one of the Forbes 25 Fastest Growing Technology Companies (2003-2005), and during this time, company revenues grew from approximately $140 million to over $308 million.

Prior to WebEx, Schmidt served as vice president and general manager, The Americas, at Blue Pumpkin Software, and also as director of global account sales for Lucent technologies (NYSE:LU). Schmidt has also held senior positions at Octel Communications and VMX Systems, Inc. He holds a BA in Communications, Sales and Marketing from California State University, Northridge.