Senior Product Marketing Manager – Benchmark

Location: San Mateo, California

Coremetrics is currently seeking a Senior Product Marketing Manager to focus specifically on the marketing of technologies offering benchmarking for online businesses. The Senior Product Marketing Manager will be responsible for driving all research, development, product marketing strategy and execution related to the Coremetrics Benchmark. The scope of responsibilities includes traditional inbound and outbound product marketing activities. These include driving the business strategy for opportunities with new and existing customers, developing go-to-market strategies with sales leadership, product positioning and messaging, sales enablement, sales materials development and training, market analysis, customer segmentation, business planning, competitive analysis, industry analyst relations and working closely with the PR team to leverage the unique value of
Coremetrics Benchmark.

The Senior Product Marketing Manager will report to the Senior Director of Product Marketing and will work closely with other teams within the company including the sales, product management and Corporate Marketing teams.

Detailed Responsibilities include:

  • Developing a clear business plan for growing the value related to
    Coremetrics Benchmark.
  • Elevating product and business value marketing to market a key industry asset.
  • Creating product positioning, messaging, and promotions from product introduction, to training and adoption, to ongoing marketing efforts.
  • Partnering with Product Management to drive overall product strategy to sustain market competitiveness and align product strategy with specific needs of new and existing customers.
  • Gathering industry information, building unique models, preparing analyses for the Coremetrics customer base and industry analysts, and communicating market intelligence within the company to maximize industry knowledge.
  • Development and implementation of marketing materials and campaigns that support revenue-generating activities including presentations, product demonstration scripts, product data sheets, white papers, marketing collateral and lead generation programs.
  • Working with customers to understand business requirements for translation into sales tools and uncovering client success using Benchmark to create
    case studies.

Requirements:

  • 3-5 years business database development, data analysis and data modeling.
  • 5-7 years product marketing experience, with relevant knowledge of online businesses, data mining experience required.
  • A minimum of 3 years experience working with analytic and predictive
    modeling tools.
  • Demonstrated track record creating and executing marketing and
    positioning programs.
  • Proven ability to engage with sales in support of direct sales activities.
  • Proven ability to support sales with direct customer interaction through sales engagements, seminars, webinars, win/loss analysis and other direct
    customer interaction.
  • Proven ability to partner with Product Management and engineering teams in order to align product strategy with market needs.
  • Marketing mind-set with the ability to understand business trends and translate them into business advice using compelling and timely messages.
  • Outstanding verbal and written communications skills.
  • Self-directed; requires minimal supervision on work projects.
  • Excellent teaming, organizational, and project management skills.
  • BA or BS in Business Management or equivalent experience.
  • MBA a plus.

Coremetrics is an equal opportunity employer.

To Apply:

Please email cover letter, resume and salary requirements to jobs@coremetrics.com with "Senior Product Marketing Manager – Benchmark" as the subject header.