Coremetrics Benchmark™ Press FAQ
Black Friday and Cyber Monday 2009


1.  What is Coremetrics Benchmark™?
2.  What companies are in Benchmark?
3.  What retail sub-verticals does Benchmark cover?
4.  How many companies are in each retail sub-vertical?
5.  Do you only release numbers in the aggregate?
6.  Do you ever release results for a specific retailer?
7.  Do participating companies know who else is in their vertical or sub-vertical?
8.  Is Benchmark a new product?
9.  How is Benchmark sold?

 

1. What is Coremetrics Benchmark™?
Coremetrics Benchmark enables online retailers to measure their online marketing results—including e-commerce data—against that of their peers. Benchmark is the only peer-level benchmarking solution that delivers aggregated and anonymous competitive data for industry-specific key performance indicators (KPIs), showing how a site performs competitively and historically compared to its respective industry overall, as well as to peers and direct competitors.

2. What companies are in Benchmark?
Approximately 500 U.S. brands contribute their analytics data to Benchmark. Abercrombie & Fitch, Bath & Body Works, Bloomingdale’s, Coldwater Creek, L’Occitane en Provence, Macy’s, Nordstrom, Office Depot, PETCO and Williams-Sonoma are just a few of the participating companies. According to The Internet Retailer Top 500, the definitive ranking of America's largest online retailers, 13 out of the top 25 Internet Retailer 500 companies work with Coremetrics to optimize their marketing campaigns. This number means that more of the top 25 retailers work with Coremetrics than with all other vendors combined.

3. What retail sub-verticals does Benchmark cover?
Benchmark includes the following sub-verticals:

Apparel Intimate Apparel
B2B Jewelry
Department Stores Office Supplies/Electronics
General Manufacturer Outdoor Apparel and Gear
Gifts Pets
Health and Beauty Sports Apparel and Gear
Home Teen Apparel

For the purposes of our special holiday reports, we are focusing on:

Apparel Jewelry
Department Stores Sports Apparel and Gear
Health and Beauty  


4. How many companies are in each retail sub-vertical?
We require a minimum of five companies for each sub-vertical.

5. Do you only release numbers in the aggregate?
Yes. We only release numbers in the aggregate.

6. Do you ever release results for a specific retailer?
No. We only release anonymous results.

7. Do participating companies know who else is in their vertical or sub-vertical?
Yes, all companies know who is participating in their vertical and sub-vertical, but only see results in the aggregate. We never reveal a specific retailer’s results.

8. Is Benchmark a new product?
No, Benchmark is not a new product. It was introduced as Coremetrics LIVEmark in 2005.

9. How is Benchmark sold?
Coremetrics Benchmark comes standard with Coremetrics Analytics for no additional cost.


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