Press Releases

FUJIFILM U.S.A. and Coremetrics Team Up to Rapidly Build Brand Awareness and Optimize Spend

SAN MATEO, Calif., December 03, 2009 – Coremetrics, the leader in marketing optimization, today announced that FUJIFILM U.S.A., Inc. has engaged Coremetrics Agency Services to consolidate and enhance the management of multichannel campaigns for its SeeHere.com website. Working together, SeeHere.com marketers and Coremetrics Agency specialists are rapidly building a loyal customer base while optimizing advertising spend and driving down cost per order.

“We had a compelling idea for a commercial-free environment that lets people creatively share, organize and customize their photo experiences,” said Joan Rutherford, vice president of marketing at FUJIFILM U.S.A., Inc. “In particular, our goal was to become the premier photo printing, gifting and sharing site. But as a newcomer to the established online photo retailing and printing space, we faced tough competition from well-entrenched brands.”

Rutherford added that with Coremetrics Agency Services, marketers now manage all these channels through a single relationship and a single interface. They have a single set of data that enables personalized, highly targeted marketing that will drive down customer acquisition costs and cost per order.

Coremetrics Agency specialists applied proven best practices to help SeeHere.com marketers refine keyword match types and hone ad content and promotions to improve paid search. Within 30 days, click-through and conversion rates rose dramatically, as did the number of orders from paid search. The Google Quality Score also rose, helping to drive down cost per click. In addition, Coremetrics’ relationship with Google TV is providing access to flexible, highly effective TV advertising. This more affordable approach to TV advertising is making it possible for SeeHere to maintain its presence on TV over a longer period of time while maintaining direct load traffic, conversion and revenue.

“Our goal at FUJIFILM U.S.A. was to apply our insight into online marketing best practices, our integrated analytics and marketing tools, and our relationships with partners such as Google TV to help SeeHere.com reach qualified prospects, build market share and drive down marketing costs,” said Jeff Schmidt, senior vice president of worldwide sales and services, Coremetrics. “As SeeHere.com moves from an intense focus on customer acquisition to remarketing, our ability to capture comprehensive data on visitor behavior and channel performance and present it in meaningful ways will help the staff make smarter decisions that further optimize marketing efforts and, as a result, increase customer loyalty, repeat business
and profitability.”

About FUJIFILM U.S.A., INC.
FUJIFILM U.S.A., Inc. is a marketing subsidiary of FUJIFILM Corporation, Tokyo, Japan, providing digital and analog photographic imaging systems and motion picture film products and services to consumers, professionals and businesses. The company’s SeeHere.com offers users a comprehensive online retail photo experience. The site fosters a creative environment where people can print, share, organize, order customized design gifts and do just about anything their imaging imagination allows.

About Coremetrics
Coremetrics is the leader in marketing optimization. Its products help businesses relentlessly optimize their marketing programs to make the best offer, every time, anywhere, automatically. More than 2,000 online brands globally, transacting more than $20 billion this year, use Coremetrics’ Software as a Service (SaaS) to optimize their online marketing. Coremetrics’ solutions encompass advanced online analytics and integrated marketing optimization applications, including search engine bid management, email targeting, ad impression attribution and cross sell recommendations to acquire customers more cost effectively, increase conversion rates, and increase lifetime customer value. Coremetrics is consistently recognized by industry analysts and thought leaders, and in 2008 was named to Deloitte’s Technology Fast 50 Program for Silicon Valley Internet, Media, Entertainment and Communications companies. The company is privately held with funding from Accel Partners, FTV Capital, Highland Capital Partners, and W Capital Partners is headquartered in San Mateo, California.

To learn more about Coremetrics, visit www.coremetrics.com or call
866-493-2673.

Coremetrics has strongly supported online privacy since its inception. To learn more, visit www.coremetrics.com/privacy.

Media Contacts:
Michela Stribling
Director, Corporate Communications, Coremetrics
Tel: (650) 762-1433
Email: mstribli@us.ibm.com

Shelley Risk
Horn Group for Coremetrics
Tel: (415) 905-4037
Email: srisk@horngroup.com

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