Press Releases

Bissinger’s Selects Coremetrics Analytics, LIVEMail, and Explore to Sweeten the Impact of Marketing Programs

SAN MATEO, Calif., November 04, 2009 – Coremetrics, the leader in marketing optimization, today announced that Bissinger’s, maker of fine chocolates and confections, has chosen Coremetrics Analytics™, Coremetrics LIVEmail™, and Coremetrics Explore™ to better serve its online customers. By employing a complete solution, Bissinger’s can better tailor the shopping experience to help customers find their favorite sweet treats.

With this selection, Coremetrics will replace Google Analytics as Bissinger’s online analytics provider.

“Coremetrics will be instrumental in helping Bissinger’s offer a more tailored shopping experience for our customers,” said Ken Kellerhals, President at Bissinger’s. “Coremetrics’ suite of marketing optimization tools helps us better understand our customers’ interests and preferences, enabling us to offer them the products they love most.”

About Coremetrics Products:

Coremetrics Analytics Features:

  • Enterprise-level analytics with a comprehensive view of program effectiveness across channels, sessions and platforms.
  • Merchandising reporting to increase initiation and decrease abandonment of key activities by automatically mapping product and promotional categories to website analytics reports.
  • Content analysis to improve site navigation and tools to determine the value of page real estate and promotional effectivenes.

Coremetrics LIVEmail Enables Marketers to:

  • Segment frequent visitors to send them regular, relevant offers and content, based on customers’ demonstrated product affinities and most recent interests.
  • Email product abandoners with timely, contextually-relevant messaging to recapture lost revenue, reduce shopping cart abandonment and increase lost-customer recovery.
  • Make exclusive offers to high-value customer.

Coremetrics Explore can increase visitor acquisition, conversion and retention rates with:

  • Ad-hoc reporting to leverage flexible report types and produce the right data views for individual businesses.
  • Advanced segmentation to report only those data elements that businesses deem important.
  • The ability to import and analyze registration and multichannel data to gain deeper insights into registered visitor segments and high-value customers.

“Bissinger’s is committed to delighting its customers with delicious chocolates and confections that most appeal to them,” said Jeff Schmidt, vice president of sales of Coremetrics. “With Coremetrics marketing optimization solutions, Bissinger’s can now better understand its customers’ particular preferences, building loyalty and enriching the online experience.”

About Bissinger’s
Bissinger’s Handcrafted Chocolatier has been handcrafting some of the world’s finest chocolate delicacies for more than 340 years. The Bissinger Family began creating their fine delicacies in 17th – century Paris. Bissinger’s confections were once enjoyed by King Louis XIV and served as a gift by Napoleon Bonaparte to his beloved Josephine upon his return from battle. In fact, Karl Frederic Bissinger was named the Confiseur Imperial, or “Candy Maker of the Empire”, for excellence in the confectionery arts by Emperor Louis Napoleon. Karl Bissinger left France in 1845 for the United States near Cincinnati, Ohio with all of the Bissinger family candy making secrets. In 1927, his son, also named Karl, opened the Bissinger candy making Kitchens and the first Bissinger’s shop in Saint Louis on McPherson Avenue. A replica of that historic store will be re-built in the popular City Museum for chocolate lovers of all ages to enjoy for years to come. Bissinger’s handcrafted confections can be purchased at its four retail locations (three in Saint Louis, MO and one in Edina, MN), through national catalogs, by calling 800.325.8881, or online at www.bissingers.com. Bissinger’s headquarters is located at 3983 Gratiot Street in St. Louis, Missouri.

About Coremetrics
Coremetrics is the leader in marketing optimization. Its products help businesses relentlessly optimize their marketing programs to make the best offer, every time, anywhere, automatically. More than 2,000 online brands globally, transacting more than $20 billion this year, use Coremetrics’ Software as a Service (SaaS) to optimize their online marketing. Coremetrics’ solutions encompass advanced online analytics and integrated marketing optimization applications, including search engine bid management, email targeting, ad impression attribution and cross sell recommendations to acquire customers more cost effectively, increase conversion rates, and increase lifetime customer value. Coremetrics is consistently recognized by industry analysts and thought leaders, and in 2008 was named to Deloitte’s Technology Fast 50 Program for Silicon Valley Internet, Media, Entertainment and Communications companies. The company is privately held with funding from Accel Partners, FTV Capital, Highland Capital Partners, and W Capital Partners, and is headquartered in San Mateo, California.

To learn more about Coremetrics, visit http://www.coremetrics.com or call
866-493-2673.

Coremetrics has strongly supported online privacy since its inception. To learn more, visit www.coremetrics.com/privacy.

Media Contacts:
Michela Stribling
Director, Corporate Communications, Coremetrics
Tel: (650) 762-1433
Email: mstribli@us.ibm.com

Shelley Risk
Horn Group for Coremetrics
Tel: (415) 905-4037
Email: srisk@horngroup.com

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