Press Releases

Eckler’s Family of Automotive Parts Retailer Selects Coremetrics Marketing Automation Solutions to Rev Sales

SAN MATEO, Calif., November 03, 2009 – Coremetrics, the leader in marketing optimization, today announced that Eckler’s, a specialty online retailer serving the automotive enthusiast market with brands like Corvette, Porsche, Mercedes, Camaro and Classic Chevys, has selected Coremetrics Analytics™, Coremetrics LIVEmail™, Coremetrics Search™, and Coremetrics Explore™ products to fully customize the shopping experience for individual customers. By employing a full suite of marketing optimization solutions from the Coremetrics Digital Marketing Optimization Suite, Eckler’s will significantly improve engagement with its enthusiastic customer base.

With this selection, Coremetrics will replace Omniture as Eckler’s marketing optimization tools.

“Eckler’s has an extremely passionate customer base with strong opinions about how they expect to interact with our brand. We were looking for a way to bring that passion to our site. Coremetrics allows us to not only understand our customers’ experience on our web sites but to radically improve it,” said Tom Holodak, vice president of information technology, Eckler’s. “Using Coremetrics analytics as the foundation, Eckler’s will be able to introduce more levels of personalization than ever before possible.”

Coremetrics Analytics Features:

  • Enterprise-level analytics with a comprehensive view of program effectiveness across channels, sessions and platforms.
  • Merchandising reporting to increase initiation and decrease abandonment of key activities by automatically mapping product and promotional categories to website analytics reports.
  • Content analysis to improve site navigation and tools to determine the value of page real estate and promotional effectivenes.

Coremetrics Explore can increase visitor acquisition, conversion and retention rates with:

  • Ad-hoc reporting to leverage flexible report types and produce the right data views for individual businesses.
  • Advanced segmentation to report only those data elements that businesses deem important.
  • The ability to import and analyze registration and multichannel data to gain deeper insights into registered visitor segments and high-value customers.

Coremetrics Search improves visibility into key marketing functions with:

  • Enterprise-level paid-search management interface and capabilities to track and manage all campaign elements.
  • Robust marketing attribution system to track how paid search campaigns drive conversions in the context of the entire marketing program.
  • Marketing optimization that pushes behavior-based visitor segment definitions from Coremetrics Search reports to Coremetrics LIVEmail and Coremetrics AdTarget™ to retarget website visitors via email marketing or display advertising swiftly and cost-effectively.
  • Full analytics integration to avoid double-tagging or implementing redirects by leveraging existing Coremetrics analytics tags.
  • Search engine integration to increase productivity and effectiveness by managing Google, Yahoo!, and Microsoft accounts within a single console.

Coremetrics LIVEmail enables marketers to:

  • Segment frequent visitors to send them regular, relevant offers and content, based on customers' demonstrated product affinities and most recent interests.
  • Email product abandoners with timely, contextually-relevant messaging to recapture lost revenue, reduce shopping cart abandonment and increase lost-customer recovery.
  • Make exclusive offers to high-value customers.

“The Eckler’s brand is all about a shared passion, which makes Coremetrics the perfect marketing optimization suite for them,” said Jeff Schmidt, vice president of sales, of Coremetrics. “Using our Web Analytics and marketing optimization applications will further enable Eckler’s to understand the nuances of its customers’ preferences, and tailor an online experience to meet their needs.”

About Eckler’s
Eckler’s (www.ecklersautomotive.com) is the leading aftermarket supplier of parts and accessories for Corvette, Classic Chevy’s, Camaro, Late Great Chevy’s, El Camino, Chevelle, Classic Chevy Trucks, Porsche and Mercedes. Eckler’s is one of the most sophisticated aftermarket suppliers for both online and through direct mail serving both the retail and commercial markets. Eckler’s broad range of product offerings for all of its car brands allow the auto enthusiast a one stop shopping experience from restoring their classic car to customizing their new Corvette, Camaro, Porsche or Mercedes.

About Coremetrics
Coremetrics is the leader in marketing optimization. Its products help businesses relentlessly optimize their marketing programs to make the best offer, every time, anywhere, automatically. More than 2,000 online brands globally, transacting more than $20 billion this year, use Coremetrics’ Software as a Service (SaaS) to optimize their online marketing. Coremetrics’ solutions encompass advanced online analytics and integrated marketing optimization applications, including search engine bid management, email targeting, ad impression attribution and cross sell recommendations to acquire customers more cost effectively, increase conversion rates, and increase lifetime customer value. Coremetrics is consistently recognized by industry analysts and thought leaders, and in 2008 was named to Deloitte’s Technology Fast 50 Program for Silicon Valley Internet, Media, Entertainment and Communications companies. The company is privately held with funding from Accel Partners, FTV Capital, Highland Capital Partners, and W Capital Partners, and is headquartered in San Mateo, California.

To learn more about Coremetrics, visit http://www.coremetrics.com or call
866-493-2673.

Coremetrics has strongly supported online privacy since its inception. To learn more, visit www.coremetrics.com/privacy.

Media Contacts:
Michela Stribling
Director, Corporate Communications, Coremetrics
Tel: (650) 762-1433
Email: mstribli@us.ibm.com

Shelley Risk
Horn Group for Coremetrics
Tel: (415) 905-4037
Email: srisk@horngroup.com

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