Press Releases

Coremetrics Named Finalist for Fall 2009 SSPA STAR Award for
Service Excellence

Coremetrics Honored in Category of Service Excellence in Outstanding Improvement

SAN MATEO, Calif., October 23, 2009 – Coremetrics, the leader in marketing optimization, today announced it was named a finalist for a Fall 2009 STAR Award for Service Excellence from the Technology Services Industry Association (TSIA), the services industry’s largest and most vibrant association.

“We are honored to be recognized as a service and support leader by the TSIA,” said Joe Davis, CEO of Coremetrics.“ Our single most important goal at Coremetrics is to deliver the best and most innovative solutions and exceptional service to our global customers. Being named a finalist for this award means that we’ve been acknowledged by our peers as among the best in the industry.”

The Service Excellence in Outstanding Improvement category recognizes companies that effectively demonstrate the greatest increase in support quality. Key supporting data include multi-quarter improvement in customer satisfaction scores and support productivity performance metrics. Since its inception in 1990, the prestigious STAR Awards recognize technology companies who display exceptional leadership, innovation, and commitment in service excellence.

“The STAR Awards are recognized throughout the industry as one of the highest honors for service and support organizations,” said Stephen Smith, CFO and CIO
for TSIA.

Coremetrics was named a finalist for the STAR Award for Service Excellence at the Technology Services World (TSW) conference in Las Vegas. TSW is the preeminent source of learning and peer networking in the services industry and is hosted by TSIA, newly formed from the recently announced merger of AFSMI, SSPA, and TPSA, the three leading professional associations of the services and support industry.

About TSIA
The Technology Services Industry Association (TSIA) is the technology services industry’s largest and most vibrant association, encompassing more than 50,000 members from 300 companies in 80 countries. Our ranks include services executives, managers, and professionals from around the globe. www.tsia.com.

About Coremetrics
Coremetrics is the leader in marketing optimization. Its products help businesses relentlessly optimize their marketing programs to make the best offer, every time, anywhere, automatically. More than 2,000 online brands globally, transacting more than $20 billion this year, use Coremetrics’ Software as a Service (SaaS) to optimize their online marketing. Coremetrics’ solutions encompass advanced online analytics and integrated marketing optimization applications, including search engine bid management, email targeting, ad impression attribution and cross sell recommendations to acquire customers more cost effectively, increase conversion rates, and increase lifetime customer value. Coremetrics is consistently recognized by industry analysts and thought leaders, and in 2008 was named to Deloitte’s Technology Fast 50 Program for Silicon Valley Internet, Media, Entertainment and Communications companies. The company is privately held with funding from Accel Partners, FTV Capital, Highland Capital Partners, and W Capital Partners, and is headquartered in San Mateo, California.

To learn more about Coremetrics, visit http://www.coremetrics.com or call
866-493-2673.

Coremetrics has strongly supported online privacy since its inception. To learn more, visit www.coremetrics.com/privacy.

Media Contacts:
Michela Stribling
Director, Corporate Communications, Coremetrics
Tel: (650) 762-1433
Email: mstribli@us.ibm.com

Shelley Risk
Horn Group for Coremetrics
Tel: (415) 905-4037
Email: srisk@horngroup.com

Suzanne Hite
Tel: (410) 774-5322
Email: suzannaeh@tsi.com

###