Press Releases

Coremetrics Expands Certified Partner Program in Europe with eCircle
Technology Partnership

SAN MATEO, Calif. and MUNICH, Germany – September 30, 2009 – eCircle, one of Europe’s largest providers of digital direct marketing, today announced it has partnered with Coremetrics, the leader in marketing optimization, to become a Coremetrics Connect™ Certified Partner. The deal delivers a technology partnership between the two vendors that will enable Coremetrics LIVEmail™ customers to seamlessly integrate online behavioral data with eCircle’s eC-messenger email system to automatically issue relevant, personalized emails.

Coremetrics will track eCircle email campaign data to enable marketers to create personalized, tailor-made landing pages for customers, in addition to generating automated, event-triggered, targeted emails that maximize conversions, recover abandoned shopping carts and capitalize on cross and up sell opportunities.

Having trialled the new offering, Phil Jones, database operations manager, Freemans Gratton Holdings UK, states: “The Coremetrics LIVEmail and eCircle integration provided a quick and easy option to release a number of email initiatives, including abandoned basket and browse behavior emails. Currently conversion is tracking higher for each of these campaigns than for any of our previous campaigns of this type, and it is all done automatically, freeing our analysts to do what they do best: analyze results.”

Volker Wiever, eCircle CEO, comments: “Industry research shows that up to 75 percent of online shoppers abandon their shopping baskets. Our partnership with Coremetrics means that our customers can now use online behavioral data to automatically target shoppers who have previously abandoned their shopping carts. Similarly, they’ll be able to optimize other common use cases, including
post-purchase and dormant customer programs.”

Richard Sheppard, Coremetrics’ VP and general manager EMEA, adds: “The partnership between Coremetrics and eCircle provides email marketers with simplified analysis that enables them to track every link within an email and discover what type of user is visiting certain landing pages. This makes campaign comparisons easier and provides marketers with the ability to save valuable time and effort by automating and optimizing online marketing according to visitor behavior. For people who shop online, this translates into much more relevant emails and far less annoying spam.”

Each Coremetrics Connect Certified Partner passes through a rigorous accreditation process including documented solution specifications, standardized adoption processes, proven reference implementations, and a completed requirements checklist for technology environment and costs.

The deal with eCircle, which is headquartered in Germany, is the latest success from Coremetrics GmBH, which has seen impressive growth, with an increase of over 300 percent new customer sign-ups in the last 18 months. Companies in industries such as retail, travel, media and information technology, including Hawesko, maxdome, Bayerische Börse AG, Handelsblatt, and Reise.de, are seeing success with Coremetrics.

About eCircle
eCircle is one of Europe’s largest digital direct marketing companies, owning the most comprehensive permission marketing database for email campaigns and lead generation as well as a state-of-art technology solution for digital direct marketing. Since 1999 eCircle has stood for innovative and efficient online marketing for customer acquisition and retention. Leading organisations including Argos, HBOS and Samsung trust our consistent customer care, our long-term experience and not least our highly motivated and committed employees. The company has more than 200 employees, with headquarters in Munich and additional offices in London, Paris and Milan.

About Coremetrics
Coremetrics is the leader in marketing optimization. Its products help businesses relentlessly optimize their marketing programs to make the best offer, every time, anywhere, automatically. More than 2,000 online brands globally, transacting more than $20 billion this year, use Coremetrics’ Software as a Service (SaaS) to optimize their online marketing. Coremetrics’ solutions encompass advanced online analytics and integrated marketing optimization applications, including search engine bid management, email targeting, ad impression attribution and cross sell recommendations to acquire customers more cost effectively, increase conversion rates, and increase lifetime customer value. Coremetrics is consistently recognized by industry analysts and thought leaders, and in 2008 was named to Deloitte’s Technology Fast 50 Program for Silicon Valley Internet, Media, Entertainment and Communications companies. The company is privately held with funding from Accel Partners, FTV Capital, Highland Capital Partners, and W Capital Partners, and is headquartered in San Mateo, California.

To learn more about Coremetrics, visit http://www.coremetrics.com or call
866-493-2673.

Coremetrics has strongly supported online privacy since its inception. To learn more, visit www.coremetrics.com/privacy.

Media Contacts
Michela Stribling
Director, Corporate Communications, Coremetrics
Tel: (650) 762-1433
Email: mstribli@us.ibm.com

Shelley Risk
Horn Group for Coremetrics
Tel: (415) 905-4037
Email: srisk@horngroup.com

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