Press Releases

Ace Mart™ Bumps up the Bottom Line 8% with Coremetrics
Intelligent Offer™

SAN MATEO, Calif., August 19, 2009 – Coremetrics, the leader in marketing optimization, today announced that Ace Mart Restaurant Supply Company is achieving significant gains since implementing Coremetrics Intelligent Offer to automate cross sell recommendations for its www.acemart.com site. Site visitors who browse items recommended by Intelligent Offer are converting at four times the rate of visitors who do not. Additionally, the average order value (AOV) for customers who browse cross sell items is 23 percent higher than for those who do not. The higher conversion and AOV is resulting in a total bottom-line revenue increase of eight percent.

“The financial impact far exceeded our expectations, and senior management is delighted with the results,” said Bonny Russell, ecommerce marketing analyst at Ace Mart. “In the first 30 days we doubled our cross sell revenue and the contribution to the bottom line is unmistakable. Because the process is fully automated, we’re maintaining higher cross sell revenues month after month with no extra effort on our part.”

Prior to implementing Intelligent Offer, manual selection of related items meant that cross sell items were available for only about 15 percent of products offered. With Intelligent Offer, Ace Mart has a fully automated “hands-off” process that presents cross sell items for every product and keeps cross sells current based on changing customer interests, new products and seasonal variances. The solution also offers strong controls that allow Ace Mart marketers to tune settings in targeted areas to enhance relevance and accommodate specific business needs.

“The key to increasing revenues is to get qualified people to your site and keep them there,” said Jeff Schmidt, senior vice president of worldwide sales and services, Coremetrics. “Intelligent Offer encourages people to explore other items, clicking effortlessly from one product page to another. The more they browse, the more likely they are to add items to their carts and to complete their orders.”

About Ace Mart Restaurant Supply Company
Based in San Antonio, Texas, Ace Mart is a family-owned business that maintains more than $13 million of inventory in more than 400,000 square feet of showroom space throughout 14 store locations in Texas. Distribution centers in Dallas, Houston and San Antonio ensure that new inventory arrives weekly to keep shelves well stocked with restaurant supplies and equipment. Launched in 1996, www.acemart.com reaches a national and global audience, enabling Ace Mart to offer its high-quality products backed by superior customer service to a widening base of consumers and restaurant owners.

About Coremetrics
Coremetrics is the leader in marketing optimization. Its products help businesses relentlessly optimize their marketing programs to make the best offer, every time, anywhere, automatically. More than 1,900 online brands globally, transacting more than $20 billion this year, use Coremetrics’ Software as a Service (SaaS) to optimize their online marketing. Coremetrics’ solutions encompass advanced online analytics and integrated marketing optimization applications, including search engine bid management, email targeting, ad impression attribution and cross sell recommendations to acquire customers more cost effectively, increase conversion rates, and increase lifetime customer value. Coremetrics is consistently recognized by industry analysts and thought leaders, and in 2008 was named to Deloitte’s Technology Fast 50 Program for Silicon Valley Internet, Media, Entertainment and Communications companies. The company is privately held with funding from Accel Partners, FTV Capital and Highland Capital Partners, and is headquartered in San Mateo, California.

To learn more about Coremetrics, visit www.coremetrics.com or
call 866-493-2673.

Coremetrics has strongly supported online privacy since its inception. To learn more, visit www.coremetrics.com/privacy.

Media Contacts
Michela Stribling
Director, Corporate Communications, Coremetrics
Tel: (650) 762-1433
Email: mstribli@us.ibm.com

Shelley Risk
Horn Group for Coremetrics
Tel: (415) 905-4037
Email: srisk@horngroup.com

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