Press Releases

Coremetrics Joins Endeca Extend Partner Program to Seamlessly Integrate Recommendation Engine into Endeca-Powered eCommerce and Media Sites

Integration of Coremetrics Intelligent Offer™ and Endeca Empowers Customers to Take Advantage of Data within Their Organizations to Create Unsurpassed User Experiences

SAN MATEO, Calif., June 8, 2009 – Coremetrics, the leader in marketing optimization, today announced that it has joined the Endeca Extend partner program to help customers quickly and easily integrate Intelligent Offer directly into Endeca-powered sites. Through plug-and-play modules, called cartridges, Coremetrics can plug directly into the user experience using Page Builder, a component of the
Endeca Commerce Suite and the Endeca Publishing Suite. Through the innovative Endeca Extend program, Coremetrics now offers customers an integrated search, navigation, and merchandising experience that combines Intelligent Offer with Endeca to deliver automated optimization resulting in dramatically increased conversion rates and dramatically increased average order values.

“Endeca and Coremetrics are invested in the success of many of today’s most successful online businesses” said John Andrews, Vice President, Industry Solutions for Endeca. “Endeca Extend provides the foundation to allow our customers to seamlessly integrate technologies with search and navigation-based promotion so our customers can focus on what matters most—creating a superior site experience to grow their businesses.”

This innovative solution seamlessly integrates the Endeca platform with Intelligent Offer to drive real-time personalized product recommendations across client websites. Endeca on-site search results and merchandising rules will be optimized based on continually updated product metrics such as product dollar sales, item quantity sales, conversion rate and abandonment rates from Coremetrics Analytics. These metrics will drive the Endeca engine, enabling more sophisticated and powerful search and merchandising to optimize the search results page. Merchandisers will also be able to easily drag Intelligent Offer recommendation zones into Endeca-driven page templates via the Endeca Cartridge framework.

As a certified member of Endeca Extend, Coremetrics has access to the ideas, technologies, and tools needed to integrate search and navigation-based merchandising and spotlighting into their existing offerings. In turn, site owners can leverage Endeca Extend to maximize their investment in Coremetrics. Endeca Extend empowers retailers and distributors to create effective, profitable site search, navigation and merchandising, resulting in faster time to outstanding sites with higher conversion rates and order sizes. Endeca Extend enables media and publishing firms to create a site experience that engages visitors and draws them deeper into content, increasing page views, advertising revenue, and subscription sales.

“Coremetrics and Endeca are committed to helping clients to quickly derive real value and benefits from Intelligent Offer, the recommendation engine of choice for many of the world’s leading brands,” said John Squire, Chief Strategy Officer, Coremetrics. “We’re delighted to partner with Endeca to define a packaged approach that helps companies grow their bottom lines through better, more personalized website experiences.”

The Endeca Extend partner program reduces clients’ total cost of ownership and speeds time to value by delivering a packaged, vendor-defined approach to enabling Coremetrics Intelligent Offer with Endeca.

Coremetrics is participating in this year’s Discover conference being held this week in Boston. For more information on Endeca Extend, visit
www.endeca.com/partners/endeca-extend.html

About Coremetrics
Coremetrics is the leader in marketing optimization. Its products help businesses relentlessly optimize their marketing programs to make the best offer, every time, anywhere, automatically. More than 1,900 online brands globally, transacting more than $20 billion this year, use Coremetrics’ Software as a Service (SaaS) to optimize their online marketing. Coremetrics’ solutions encompass advanced online analytics and integrated marketing optimization applications, including search engine bid management, email targeting, ad impression attribution and cross sell recommendations to acquire customers more cost effectively, increase conversion rates, and increase lifetime customer value. Coremetrics is consistently recognized by industry analysts and thought leaders, and in 2008 was named to Deloitte’s Technology Fast 50 Program for Silicon Valley Internet, Media, Entertainment and Communications companies. The company is privately held with funding from Accel Partners, FTV Capital and Highland Capital Partners, and is headquartered in San Mateo, California.

To learn more about Coremetrics, visit www.coremetrics.com or
call 866-493-2673.

Coremetrics has strongly supported online privacy since its inception. To learn more, visit www.coremetrics.com/privacy.

About Endeca
Endeca is a leading provider of search applications. Search apps built on Endeca’s technology deliver the clearest visibility into information, driving hundreds of millions of dollars in cost savings and increased revenue for our customers. Powering these solutions is Endeca’s Information Access Platform, a major enterprise search innovation based on a fundamentally new architecture for building high-ROI applications that let users access any data from anywhere any way they need it. With this improved information visibility, customers make better choices, and employees better decisions. More than 250 million end users around the world access information through Endeca solutions, which are in use at more than 600 leading organizations including: ABN AMRO, Boeing, Cox Newspapers, the U.S. Defense Intelligence Agency, Dell, Ford Motor Company, Hyatt, IBM, John Deere, the Library of Congress, Texas Instruments, and Walmart.com.

Headquartered in Cambridge, Mass., Endeca has operations in North America, Europe, and Asia. For more information: endeca.com or info@endeca.com.

Media Contacts
Michela Stribling
Director, Corporate Communications
Tel: (650) 762-1433
Email: mstribling@coremetrics.com

Shelley Risk
Horn Group for Coremetrics
Tel: (415) 905-4037
Email: srisk@horngroup.com

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