Press Releases

Coremetrics Appoints Terry Schmid as CFO

SAN MATEO, Calif., June 3, 2009 – Coremetrics, the leader in marketing optimization, has appointed Terry Schmid as chief financial officer. Schmid brings over 20 years of financial leadership to the company, including CFO roles in publicly traded as well as venture-backed and private-equity owned companies.  At Coremetrics, Schmid will lead the finance, accounting, human resources, facilities, and legal functions.

"Terry has extensive experience in building exceptionally strong and disciplined finance functions for both established companies and emerging start-ups,” said Joe Davis, CEO, Coremetrics. “His expertise as a successful CFO and his hands-on experience as a seasoned operations executive will be an important addition to Coremetrics’ management team."

Prior to joining Coremetrics, Schmid was executive vice president and CFO at Enterasys Networks where he was responsible for finance, accounting, HR, legal, facilities, supply chain and sales operations. Schmid was part of a leadership team that helped return Enterasys to growth and profitability after being taken private by a private equity firm in 2006.

Prior to Enterasys, Schmid was CFO at Turnstone Systems, a publicly traded telecommunications company that specialized in testing equipment for DSL services. Schmid was also part of the founding team at ONI Systems, a developer of metropolitan area optical networking equipment. While there, he helped raise $125 million in venture investments and helped guide the company to a successful IPO.

Schmid has also served as CFO at The 3DO Company and has held financial and consulting positions with Electronic Arts, Sun Microsystems and Andersen Consulting (now Accenture).

He holds an MBA from the Fuqua School of Business at Duke University and a BA in Economics from the University of San Francisco.

About Coremetrics
Coremetrics is the leader in marketing optimization. Its products help businesses relentlessly optimize their marketing programs to make the best offer, every time, anywhere, automatically. More than 1,900 online brands globally, transacting more than $20 billion this year, use Coremetrics’ Software as a Service (SaaS) to optimize their online marketing. Coremetrics’ solutions encompass advanced online analytics and integrated marketing optimization applications, including search engine bid management, email targeting, ad impression attribution and cross sell recommendations to acquire customers more cost effectively, increase conversion rates, and increase lifetime customer value. Coremetrics is consistently recognized by industry analysts and thought leaders, and in 2008 was named to Deloitte’s Technology Fast 50 Program for Silicon Valley Internet, Media, Entertainment and Communications companies. The company is privately held with funding from Accel Partners, FTV Capital and Highland Capital Partners, and is headquartered in San Mateo, California.

To learn more about Coremetrics, visit www.coremetrics.com or
call 866-493-2673.

Coremetrics has strongly supported online privacy since its inception. To learn more, visit www.coremetrics.com/privacy.

Media Contacts
Michela Stribling
Director, Corporate Communications
Tel: (650) 762-1433
Email: mstribling@coremetrics.com

Shelley Risk
Horn Group for Coremetrics
Tel: (415) 905-4037
Email: srisk@horngroup.com

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