Press Releases

Rodale Inc. Drives Ad Revenues, Improves Reporting with
Coremetrics Explore™

SAN MATEO, Calif., May 13, 2009 – Coremetrics, the leading provider of online marketing and business optimization solutions, today announced that Rodale Inc.,
a global media company dedicated to the health and wellness of the individual, community, and planet, is using Coremetrics Explore™ to increase the relevancy of reports, enabling the company to optimize its websites to better achieve business goals. The ad hoc analysis and reporting capabilities of Explore allow Rodale marketers to create custom views of data on the fly, gaining actionable information in minutes for rich insights into site traffic and high-demand content.

“Explore lets us quickly create custom reports tailored to the needs of many different audiences,” said Seth Holladay, manager of web analytics at Rodale. “We can create ‘big picture’ reports across all web sites for our senior executives and give content editors insight into the most popular content on their respective sites. Because reporting is much more automated we have more time to focus on analysis, and we can make data-driven decisions that have a positive impact on our bottom line.”

Since 2005, Rodale has used Coremetrics solutions to understand the channels that drive the most traffic to its sites and the content that generates the most interest. With the addition of Coremetrics Explore, marketers can segment data in many ways to analyze unique business needs and take immediate action to improve results and ROI. For example, Rodale marketers are using Coremetrics Explore to build out keyword lists for natural search optimization and investigate onsite search term abandonment rates to improve site search effectiveness. Explore is also expanding visibility into page view distribution so marketers can look beyond site wide averages to analyze visitor segments with above-average page views and compare them with other segments.

“For web sites that are supported by advertising revenue, increasing page views per session and encouraging repeat visits are vital to success,” said Jeff Schmidt, senior vice president of worldwide sales and services, Coremetrics. “So is gaining insight into the source of traffic. Explore gives online brands like those at Rodale solid data that helps them identify the referral sites that deliver the most valuable traffic, so the marketing staff can adjust their strategy and maximize traffic from these sites. The result is higher conversion rates at a lower cost.”

About Rodale Inc.
Rodale is a global media company with a heritage, mission, and authority dedicated to the health and wellness of the individual, community, and planet. Through a broad portfolio of leading media properties, Rodale reaches more than 70 million people around the world through multiple distribution channels, including magazines, books, online, e-commerce, direct-to-consumer, and video. The company publishes some of the best-known health and wellness lifestyle magazines, including Men’s Health, Prevention, Women’s Health, Runner’s World, Bicycling, Mountain Bike, Running Times, and Organic Gardening, and is the largest independent book publisher in the United States, with a collection of bestselling titles, including Al Gore’s An Inconvenient Truth, The End of Overeating: Taking Control of the Insatiable American Appetite, and Flat Belly Diet! Rodale is also a leader in direct-response marketing and has more than 25 million active customers in its database. To learn more about Rodale, visit www.rodaleinc.com.

About Coremetrics
Coremetrics is the leading provider of online marketing and business optimization solutions. Its products help businesses increase revenues and find and retain their most profitable customers by maximizing every online interaction. More than 1,500 online brands globally, transacting more than $20 billion this year, use Coremetrics’ Software as a Service (SaaS) to optimize their online marketing. Coremetrics’ solutions encompass advanced online analytics and integrated precision marketing applications, including search engine bid management, email targeting and cross sell recommendations to acquire customers more cost effectively, increase conversion rates, and increase lifetime customer value. Coremetrics is consistently recognized by industry analysts and thought leaders, and in 2008 was named to Deloitte’s Technology Fast 50 Program for Silicon Valley Internet, Media, Entertainment and Communications companies. The company is privately held with funding from 3i, Accel Partners, FTV Capital and Highland Capital Partners, and is headquartered in San Mateo, California.

To learn more about Coremetrics, visit www.coremetrics.com or
call 866-493-2673.

Coremetrics has strongly supported online privacy since its inception. To learn more, visit www.coremetrics.com/privacy.

Media Contacts:
Michela Stribling
Director, Corporate Communications
Tel: (650) 762-1433
Email: mstribling@coremetrics.com

Shelley Risk
Horn Group for Coremetrics
Tel: (415) 905-4037
Email: srisk@horngroup.com

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