Press Releases

Brian Cummins of Coremetrics and Matt Bailey of Hanover Direct to Present at Independent Research Firm’s Marketing Forum 2009

SAN MATEO, Calif., April 21, 2009 – Coremetrics, the leading provider of online marketing and business optimization solutions, today announced that Matt Bailey, Manager of Search Marketing at Hanover Direct and Brian Cummins, Search Marketing Product Manger, Coremetrics will be presenting in a session entitled “Attribution: Measuring The ROI Of Branding And Social Marketing” at Forrester’s Marketing Forum being held at the Disney Yacht & Beach Club Resorts in Orlando, Florida from April 23 to 24, 2009. In the session, scheduled for Thursday, April 23rd at 4:20 p.m., Forrester Research Analyst Emily Riley will explain both the promise and the reality of attribution today, ending with Mr. Bailey’s  real-life example of how attribution is helping Hanover Direct measure the ROI of “early funnel” marketing across online channels.

Forrester’s Marketing Forum 2009 will bring together marketing leaders from leading companies and provide insights on how B2C and B2B marketers can thrive in a challenging economy. For more information on the conference, visit http://www.forrester.com/events/eventdetail?eventID=2375

About Hanover Direct, Inc.
Hanover Direct, Inc. and its business units provide quality, branded merchandise through a portfolio of catalogs and e-commerce platforms to consumers. Hanover Brands, Inc. is comprised of the Company’s catalog and e-commerce web site portfolio of home fashions, apparel and gift brands, including Domestications, The Company Store, Company Kids, Silhouettes, International Male, Undergear, and Scandia Down. Each brand can be accessed on the Internet individually by name. Information on Hanover Direct, including each of its subsidiaries, can be accessed on the Internet at www.hanoverdirect.com.

About Coremetrics
Coremetrics is the leading provider of online marketing and business optimization solutions. Its products help businesses increase revenues and find and retain their most profitable customers by maximizing every online interaction. More than 1,500 online brands globally, transacting more than $20 billion this year, use Coremetrics’ Software as a Service (SaaS) to optimize their online marketing. Coremetrics’ solutions encompass advanced online analytics and integrated precision marketing applications, including search engine bid management, email targeting and cross sell recommendations to acquire customers more cost effectively, increase conversion rates, and increase lifetime customer value. Coremetrics is consistently recognized by industry analysts and thought leaders, and in 2008 was named to Deloitte’s Technology Fast 50 Program for Silicon Valley Internet, Media, Entertainment and Communications companies.  The company is privately held with funding from 3i, Accel Partners, FTV Capital and Highland Capital Partners, and is headquartered in San Mateo, California.

To learn more about Coremetrics, visit www.coremetrics.com or call 866-493-2673.

Coremetrics has strongly supported online privacy since its inception. To learn more, visit www.coremetrics.com/privacy.

Media Contacts:
Michela Stribling
Director, Corporate Communications
Tel: (650) 762-1433
Email: mstribling@coremetrics.com

Shelley Risk
Horn Group for Coremetrics
Tel: (415) 905-4037
Email: srisk@horngroup.com

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