Press Releases

Orvis Cross Sell Revenues Jump 70% with Coremetrics Intelligent Offer

Intelligent Cross Sell Capabilities Deliver Direct Revenue Lift and
Increase Merchandiser Productivity

SAN MATEO, Calif., March 10, 2009 – Coremetrics, the leading provider of online marketing and business optimization solutions, today announced that The Orvis Company, Inc. has implemented Coremetrics Intelligent Offer ™ to further automate cross sell efforts on its orvis.com web site. Orvis realized immediate benefits from the implementation, with revenues from product recommendations jumping 70 percent and product recommendations on the product details page as a percentage of total site sales rising from three percent to six percent. The company also estimates that Intelligent Offer is saving approximately 8 to 10 merchant hours each week by eliminating manual maintenance of recommendations.

The longest-running mail order business in the United States, Orvis also markets through more than 44 retail stores in the United States and United Kingdom and more than 500 dealers worldwide. Offerings include the company’s world-famous fly-fishing gear, distinctive clothing, home furnishings, gifts, and dog products. The company’s award-winning website offers not only products but also content, including Orvis-endorsed lodges information, free fly fishing tips, and expert articles.

“Keeping product recommendations up to date for 4,400 products has been a huge effort,” said Patrick Livingston, senior manager of e-commerce merchandising and analytics at The Orvis Company. “Before we implemented Coremetrics, the best we could do was to manage recommendations at the subcategory level. It took a lot of time to keep pages current, and the recommendations were not as relevant as we would have liked. Intelligent Offer lets us manage recommendations at the product level and eliminates manual maintenance. At the same time, it gives us strong controls over the recommendations, so we can ensure that they are relevant and appropriate.”

“Retailers that don’t do a good job with respect to cross sell risk creating a less than satisfactory customer experience,” said Jeff Schmidt, senior vice president of worldwide sales and services at Coremetrics. “Worse yet, they risk leaving money on the table when they don’t provide options that might drive additional sales and increase average order values. Coremetrics offers retailers like Orvis an intelligent approach to selecting the most relevant cross sell items and populating pages automatically so merchandisers don’t spend time on repetitive manual efforts.”

About The Orvis Company
For more than 150 years the Orvis name has stood for outdoor traditions, quality, and customer satisfaction. Orvis is the longest-running mail order business in the United States. In addition, the company has more than 44 retail stores in the United States and United Kingdom and more than 500 dealers worldwide, selling the company’s world-famous fly-fishing gear, distinctive clothing, home furnishings, gifts, and dog products. Orvis moved into the ecommerce space in 1998 with the launch of www.orvis.com. This award-winning website offers not only products but also content, including Orvis-endorsed lodges information, free fly fishing tips, and expert articles.

About Coremetrics
Coremetrics is the leading provider of online marketing and business optimization solutions. Its products help businesses increase revenues and find and retain their most profitable customers by maximizing every online interaction. More than 1,500 online brands globally, transacting more than $20 billion this year, use Coremetrics’ Software as a Service (SaaS) to optimize their online marketing. Coremetrics’ solutions encompass advanced online analytics and integrated precision marketing applications, including search engine bid management, email targeting and cross sell recommendations to acquire customers more cost effectively, increase conversion rates, and increase lifetime customer value. Coremetrics is consistently recognized by industry analysts and thought leaders, and in 2008 was named to Deloitte's Technology Fast 50 Program for Silicon Valley Internet, Media, Entertainment and Communications companies.  The company is privately held with funding from 3i, Accel Partners, FTV Capital and Highland Capital Partners, and is headquartered in San Mateo, California.

To learn more about Coremetrics, visit www.coremetrics.com or call 866-493-2673.

Coremetrics has strongly supported online privacy since its inception. To learn more, visit www.coremetrics.com/privacy.

Media Contacts:
Michela Stribling
Director, Corporate Communications
Tel: (650) 762-1433
Email: mstribling@coremetrics.com

Shelley Risk
Horn Group for Coremetrics
Tel: (415) 905-4037
Email: srisk@horngroup.com

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