Account Log InCoremetrics Benchmark™
Black Friday Report 2008 Press FAQ
1. What is Coremetrics Benchmark™?
Coremetrics Benchmark is the industry’s only peer-level benchmarking solution that measures online marketing results, including e-commerce data, against those of the competition. Benchmark delivers aggregated and anonymous competitive data for industry-specific key performance indicators (KPIs), showing how a site performs competitively and historically compared to industry leaders and peers.
2. What companies are in Benchmark?
More than 300 leading U.S. retailers, representing approximately $20 billion in revenues annually, contribute their analytics data to Benchmark. Abercrombie & Fitch, Alibris, Bloomingdale’s, Coldwater Creek, L’Occitane, Macy’s, PETCO, and REI are just a few of the participating companies. To ensure the accuracy and statistical relevance of the data, Coremetrics requires that participating companies attain a minimum of 1 million page views per month. Given fluctuations in online traffic, the number of participating companies in any given month is approximately 200.
3. Why does the number of participating companies vary?
Only companies that meet the minimum criteria of 1 million page views per month can participate in Benchmark. Because web traffic patterns can vary, not every company contributes to the Benchmark every month. On average, approximately 200 companies contribute their data every month.
4. What retail sub-verticals does Benchmark cover?
Benchmark includes the following sub-verticals:
| Apparel | Health and Beauty |
| Department Stores | Home |
| General Manufacturer | Intimate Apparel |
| Gifts | Jewelry |
| Niche Retail | Pets |
| Office Supplies/Electronics | Specialty Retail |
| Outdoor Apparel and Gear | Sports Apparel and Gear |
5. How many companies are in each retail sub-vertical?
We require a minimum of five companies for each sub-vertical.
6. Do you only release numbers in the aggregate?
Yes. We only release numbers in the aggregate.
7. Do you ever release results for a specific retailer?
No. We only release anonymous results.
8. Do participating companies know who else is in their vertical or sub-vertical?
Yes, all companies know who is participating in their vertical and sub-vertical, but only see results in the aggregate. We never reveal a specific retailer’s results.
9. Is Benchmark a new product?
No, Benchmark is not a new product. It was introduced as Coremetrics LIVEmark in 2005.
10. How is Benchmark sold?
Coremetrics Benchmark comes standard with Coremetrics Analytics for no additional cost.
