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Coremetrics Joins Bazaarvoice Radius to Help
Marketers Execute Integrated Social Commerce Strategies
Integration of Coremetrics Connect™ and Bazaarvoice Extends Reach of
User-Generated Content to Increase Customer Engagement and Drive More Sales
SAN MATEO, Calif., May 5, 2008 – Coremetrics, the leading provider of digital marketing optimization solutions, today announced that it has joined Bazaarvoice Radius, a breakthrough program designed to accelerate the strategic adoption of social commerce by brand marketers, direct marketers, agencies and technology vendors. Through Bazaarvoice Radius, Coremetrics now offers marketers an integrated social commerce tool that combines Coremetrics Connect with Bazaarvoice to deliver the most accurate insight into the impact of user-generated marketing campaigns.
“Customer-to-customer conversations and user-generated content are top of mind for marketers—in fact 9 out of 10 marketers plan to add Web 2.0 capabilities this year,” said Brett Hurt, founder and CEO of Bazaarvoice. “The integration between Bazaarvoice’s social commerce platform and Coremetrics provides marketers with a powerful new way to extend the value of their user-generated content to engage more customers and ultimately drive more sales.”
Coremetrics’ participation in the Radius program integrates Bazaarvoice’s social commerce applications with Connect’s integrated technology platform that includes search, online content optimization, email and behavioral targeting technologies to effectively monitor, measure and optimize the impact of user-generated marketing campaigns across multiple channels. This closed-loop marketing solution provides marketers with a single view of campaign performance and campaign optimization based on the most comprehensive and accurate picture of customer behavior.
“Coremetrics Connect sits at the center of PETCO’s efforts to match our passionate community of online users with performance data to make significant strides in our online business,” said John Lazarchic, Vice President of E-commerce at PETCO. “By leveraging the integration of Coremetrics with Bazaarvoice, we’re able to accurately see the impact of our user-generated campaigns.”
As a participating member of Bazaarvoice Radius, Coremetrics has access to the ideas, technologies and tools needed to integrate social components into their existing offerings. In turn, marketers considering user-generated content can use Radius to quickly understand how to leverage their existing investment in Coremetrics to maximize returns. Qualified partners gain immediate access to XML datafeeds, Web services APIs and implementation support from the Bazaarvoice team. The program also helps partners market their Bazaarvoice Radius integrations through the Bazaarvoice web site, webinars, and case studies.
“User-generated feedback, reviews and content have become a critical component of the online customer experience,” said John Squire, Chief Strategy Officer for Coremetrics. “We are excited by the possibilities Bazaarvoice Radius will offer to online businesses to optimize their multi-channel marketing strategies by combining the power of Coremetrics Connect with the growing portfolio of Bazaarvoice social commerce solutions.”
For more information about Bazaarvoice Radius, visit www.bazaarvoice.com/radius. For more information on Coremetrics Connect visit: http://www.coremetrics.com/solutions/integration_connect.php.
About Coremetrics
Coremetrics is the leading provider of digital marketing optimization solutions. Its solutions generate high return on online marketing investment and continue to pay daily dividends in improved marketing performance. Over 1,000 online business sites, transacting over $15 billion this year, are now using Coremetrics’ Software as a Service (SaaS) solution to optimize online marketing efforts. Coremetrics’ solutions encompass advanced online analytics and precision marketing applications, including search engine bid management, email marketing and cross sell applications to acquire customers more cost effectively, increase conversion rates, and increase lifetime customer value. Clients have recognized over $300M in documented ROI and 87% of clients recognize ROI in 12 weeks or less. The company is privately held with funding from 3i, Accel Partners, FTVentures and Highland Capital Partners and is headquartered in San Mateo, California. To learn more about Coremetrics, visit www.coremetrics.com or call 877-721-CORE.
Coremetrics has strongly supported online privacy since its inception. To learn more, visit www.coremetrics.com/privacy.
About Bazaarvoice
Bazaarvoice offers outsourced technology, services, analytics, and expertise to help companies enhance the online shopping experience with social commerce applications that drive sales. Bazaarvoice Ratings & Reviews and Ask & Answer™ deliver immediate success by minimizing implementation risk and maximizing the strategic impact of user-generated review content through complete customization, deep integration, community management, advanced analytics, search engine optimization, and syndication across the Web and to offline channels.
Bazaarvoice was named to the 2007 Red Herring Global 100 and 2006 Red Herring Top 100 lists and received the 2006 ClickZ Marketing Innovation of the Year award. Bazaarvoice currently serves over 200 eCommerce leaders including Bass Pro Shops, Dell, Macy’s, Office Depot, Inc., Overstock.com, PETCO, QVC, Sears, and ZipRealty. The company has headquarters in Austin, TX and offices in London, UK. For more information, please visit the company’s Web site at www.bazaarvoice.com, read the blog at www.bazaarblog.com, or email info@bazaarvoice.com.
Press/Analyst Inquiries:
Bryan Pope
LEWIS PR for Coremetrics
Tel: (415) 992-4400
Email: coremetricspr@lewispr.com
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