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Market Day Opts for Coremetrics Implementation
Leading Fundraising Organization Switches to Coremetrics for Deeper Insight into
Visitor Behavior and Site Performance
SAN MATEO, Calif., April 30, 2008 – Coremetrics, the leading provider of digital marketing optimization solutions, today announced that Market Day is replacing its previous Web analytics solution with Coremetrics to more effectively measure the performance of individual campaigns and channels. Detailed visitor profiles and a more granular view of products, Web site components, campaigns and channels will provide greater flexibility in analyzing data to enhance the performance of the company’s www.marketday.com site.
Market Day offers a portfolio of fundraising programs to help more than 6,000 organizations in selected states across the country achieve fundraising success. The flagship monthly grocery program offers a selection of more than 180 unique, restaurant-quality foods at competitive prices. In addition, Market Day offers other single-event programs to help schools, organizations and communities achieve their fundraising goals.
Concerns about data accuracy, limited insight into visitor behavior and the need for more comprehensive service and support were among the motivating factors for the company to replace its existing Web analytics solution. The staff plans to leverage the more robust data collection and reporting capabilities of Coremetrics to understand how various online campaigns and Web site components influence conversion. Combining this information with analysis of high-value customer segments will help Market Day’s marketing and merchandising teams better understand which factors drive purchases and enable them to make changes that improve overall results.
“We made the switch because Coremetrics was able to demonstrate that its Web analytics solution would give us accurate, relevant and detailed information on our customers, products, campaigns and channels to support decision making in our unique business setting,” said Matt Pantaleone, Market Day’s Internet Marketing Project Manager. “The Coremetrics team showed us that they were invested in our success and in making sure that we could achieve our goals for enhancing the performance of our sites.”
“Coremetrics’ sophisticated data collection approach enables online brands such as Market Day to capture detailed customer behavioral data in the context of campaigns, channels and products,” said Jeff Schmidt, Senior Vice President of Worldwide Sales at Coremetrics. “Marketers can analyze and understand what is happening on the site based on a broad range of drivers, including products affinities, time of day and partner organizations. They can investigate how content such as recipes or channels such as email and search influence purchase decisions. The insight they gain allows them to focus their investments on the areas that will have the highest impact and deliver the best returns.”
About Coremetrics
Coremetrics is the leading provider of digital marketing optimization solutions. Its solutions generate high return on online marketing investment and continue to pay daily dividends in improved marketing performance. Over 1,000 online business sites, transacting over $15 billion this year, are now using Coremetrics’ Software as a Service (SaaS) solution to optimize online marketing efforts. Coremetrics’ solutions encompass advanced online analytics and precision marketing applications, including search engine bid management, email marketing and cross sell applications to acquire customers more cost effectively, increase conversion rates, and increase lifetime customer value. Clients have recognized over $300M in documented ROI and 87% of clients recognize ROI in 12 weeks or less. The company is privately held with funding from Accel Partners, FTVentures, 3i and Highland Capital Partners, is headquartered in San Mateo, California and competes with Omniture and Webtrends. To learn more about Coremetrics, visit www.coremetrics.com or call 877-721-CORE.
Coremetrics has strongly supported online privacy since its inception. To learn more, visit www.coremetrics.com/privacy.
About Market Day
Headquartered in Itasca, Illinois, Market Day serves the fundraising needs of communities across the United States. Since its inception in 1975, the company has enabled schools and organizations to raise more than $400 million. Market Day offers a portfolio of fundraising programs designed to meet diverse fundraising needs. The flagship monthly grocery program provides families with a selection of more than 180 unique, restaurant-quality foods at competitive prices. Products range from butcher shop meats and poultry to family meals, appetizers and gourmet desserts. In addition, Market Day offers a variety of single-event fundraising programs to help schools, organizations and communities achieve their fundraising goals. Market Day serves more than 6,000 organizations in their fundraising efforts.
Press/Analyst Inquiries:
Bryan Pope
LEWIS PR for Coremetrics
Tel: (415) 992-4400
Email: coremetricspr@lewispr.com
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