Press Releases

Publishers Clearing House Selects Coremetrics as a Winner

Switches to Coremetrics for Integrated Web Analytics and Digital Marketing Optimization

SAN MATEO, Calif., – January 30, 2008 – Coremetrics, the leading provider of digital marketing optimization solutions, today announced that Publishers Clearing House (PCH) is replacing its existing web analytics solution with Coremetrics to provide actionable insight into the company’s multiple web properties including pch.com, pchlotto.com and blingo.com, pchgames.com, pchquiz4cash.com, pchcoupons.com and pchcashback.com. In addition, Coremetrics will grow with PCH as they continue to add sites to its network over the next 12 months that revolve around winning opportunities and great deals.

Publishers Clearing House is one of the largest and most successful multi-channel direct marketing companies in the world. The company’s rapidly growing website, pch.com, offers the general public access to PCH’s marketing activities and a broad array of company information. For web surfers, pch.com provides sweepstakes entry and shopping opportunities for magazines and merchandise. For consumer marketing companies, pch.com offers cost-efficient marketing partnerships that generate substantial numbers of qualified leads.

Publishers Clearing House has selected Coremetrics, replacing its previous web analytics solution, to better present more relevant marketing opportunities across its multiple web properties.

Through Coremetrics, PCH is able to understand where each online visitor’s interest lies within its range of magazines, merchandise, contests and coupons and provide them with relevant offers.

“Using Coremetrics allows us to analyze the effectiveness of our marketing strategies more effectively while understanding our traffic across multiple channels,” said Alex Betancur, General Manager and Vice President Online of Publishers Clearing House. “Coremetrics will help us to do that and we’re glad we made the switch.”

“With the abundance of individuals that enter the Publishers Clearing House sweepstakes each day, tracking and understanding their behavior helps create a more efficient and effective marketing campaign,” said John Squire, Chief Strategy Officer at Coremetrics. “As e-commerce becomes an increasingly prominent channel for company sales, the information provided from analyzing user behavior online helps influence offline marketing decisions and better attribute spend. Publishers Clearing House is a great example of a company that’s optimizing marketing through the insight gathered from enhanced Web analytics.”

About Coremetrics
Coremetrics is the leading provider of digital marketing optimization solutions. Its solutions generate high return on online marketing investment and continue to pay daily dividends in improved marketing performance. Over 1,000 online business sites, transacting over $15 billion this year, are now using Coremetrics’ Software as a Service (SaaS) solution to optimize online marketing efforts. Coremetrics’ solutions encompass advanced online analytics and precision marketing applications, including search engine bid management, email marketing and cross sell applications to acquire customers more cost effectively, increase conversion rates, and increase lifetime customer value. Clients have recognized over $300M in documented ROI and 87% of clients recognize ROI in 12 weeks or less. The company is privately held with funding from Accel Partners, FTVentures, and Highland Capital Partners and is headquartered in San Mateo, California. To learn more about Coremetrics, visit http://www.coremetrics.com or call 877-721-CORE.

Coremetrics has strongly supported online privacy since its inception. To learn more, visit www.coremetrics.com/privacy.

About Publishers Clearing House
Publishers Clearing House is one of the largest and most successful direct marketing companies in the world. Founded in 1953 as a magazine circulation agency selling discounted subscriptions by direct mail, its business has broadened since 1985 to include a wide variety of merchandise that now accounts for a large portion of the company’s sales.

The company’s rapidly growing website, pch.com, offers the general public access to PCH’s marketing activities and a broad array of company information. For web surfers, pch.com provides sweepstakes entry and shopping opportunities for magazines and merchandise. For consumer marketing companies, pch.com offers cost-efficient marketing partnerships that generate substantial numbers of qualified leads.

PCH has recently expanded its existing network of web properties including pch.com, pchlotto.com and blingo.com with the launch of pchgames.com, pchquiz4cash.com, pchcoupons.com and pchcashback.com. PCH will continue to add sites to its network over the next 12 months that revolve around winning opportunities and great deals.

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