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AmeriMark Rolls Out Coremetrics to Additional Sites
Leading Direct Marketer Implements Coremetrics at Newly Acquired Sites to Apply More Robust Analytics and Achieve Uniformity in Reporting
SAN MATEO, Calif., April 15, 2008 – Coremetrics, the leading provider of digital marketing optimization solutions, today announced that AmeriMark Holdings is rolling out Coremetrics to two newly acquired catalog entities, Dr. Leonard’s (www.drleonards.com) and Carol Wright Gifts (www.carolwrightgifts.com). The expansion of its contract with Coremetrics enables AmeriMark to standardize on a common analytics platform across all of its e-commerce sites, providing robust analytics and reporting across the board. It also enables more valid comparisons of visitor behavior and performance across sites through common metrics and a standard reporting structure.
AmeriMark is a leading direct marketer of women’s apparel, shoes, name-brand cosmetics, fragrances, jewelry, watches, accessories and health-related merchandise. The company sells its merchandise through catalogs and online. Founded in 1969, AmeriMark has developed a reputation for offering quality brand-name merchandise at an exceptional value. The www.amerimark.com web site, launched in October 2000, has become a shopping destination for millions of Internet and catalog shoppers.
AmeriMark implemented Coremetrics in 2007 primarily to track marketing programs, enhance online merchandising and understand customer behavior. The company is also using Coremetrics Search to increase the efficacy of bidding for paid search terms. Intelligent bidding is helping the company increase profitability by identifying the most valuable keywords and ensuring proper bidding levels. The acquisition of the two new catalog brands in December prompted AmeriMark to expand its contract with Coremetrics to provide these same robust capabilities to all the company’s online brands.
“We chose Coremetrics because it offered us the biggest bang for the buck,” said Ron Barnhart, vice president of e-commerce and credit marketing at AmeriMark. “Ease of use was also essential. Most of our users don’t have an analytical background, so we needed a solution that is comprehensive yet straightforward to use.” Barnhart added that the staff uses Coremetrics on a daily basis to gain insight into customer behavior, make timely merchandising decisions and use limited real estate on the home page more effectively. The solution has also helped the staff identify site design and navigation issues and, as a result, make improvements that make shopping and purchasing easier.
“Coremetrics is delivering significant business value at AmeriMark and we are pleased to see the partnership between the two companies strengthen and expand,” said Jeff Schmidt, senior vice president of worldwide sales at Coremetrics. “We are committed to providing marketers and merchandisers at AmeriMark with the data, the analytics and reporting functionality, and the support they need to achieve their goal of growing the online business while maximizing return on investment.”
About Coremetrics
Coremetrics is the leading provider of digital marketing optimization solutions. Its solutions generate high return on online marketing investment and continue to pay daily dividends in improved marketing performance. Over 1,000 online business sites, transacting over $15 billion this year, are now using Coremetrics’ Software as a Service (SaaS) solution to optimize online marketing efforts. Coremetrics’ solutions encompass advanced online analytics and precision marketing applications, including search engine bid management, email marketing and cross sell applications to acquire customers more cost effectively, increase conversion rates, and increase lifetime customer value. Clients have recognized over $300M in documented ROI and 87% of clients recognize ROI in 12 weeks or less. The company is privately held with funding from Accel Partners, FTVentures, and Highland Capital Partners and is headquartered in San Mateo, California. To learn more about Coremetrics, visit www.coremetrics.com or call 877-721-CORE.
Coremetrics has strongly supported online privacy since its inception. To learn more, visit www.coremetrics.com/privacy.
About AmeriMark Holdings
AmeriMark Holdings is a leading direct marketer of women’s apparel, shoes, name-brand cosmetics, fragrances, jewelry, watches, accessories and health-related merchandise. AmeriMark sells its merchandise through ten distinctive catalogs: Anthony Richards, Beauty Boutique, Complements by Anthony Richards, Essentials by Anthony Richards, Healthy Living, Time for Me, FeelGood Store, Windsor Collection, Dr. Leonard’s and Carol Wright Gifts. The company is well known for offering quality brand-name merchandise at an exceptional value. In addition to mailing approximately 300 million catalogs annually, the company operates six websites, www.amerimark.com, www.beautyboutique.com, www.timeformecatalog.com, www.feelgoodstore.com, www.drleonards.com and www.carolwrightgifts.com.
Press/Analyst Inquiries:
Bryan Pope
LEWIS PR for Coremetrics
Tel: (415) 992-4400
Email: coremetricspr@lewispr.com
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