Press Releases

Coremetrics LIVEmail/Silverpop Campaign Delivers 129% Higher Net Conversion at Diapers.com

Seamless Coremetrics LIVEmail/Silverpop Integration Enables Leading Online Provider of Baby Care Products to Execute Highly Targeted Email Campaigns

SAN MATEO, Calif., September 15, 2008 – Coremetrics, the leading provider of digital marketing optimization solutions, today announced that Diapers.com has implemented Coremetrics LIVEmail, integrating it with Silverpop email services to target offers, creative campaigns and messages that are designed specifically for their clients. The initial email campaign targeted shoppers who abandoned items in the shopping cart.

Launched in May of this year, the campaign delivered a 48 percent higher open rate and 78 percent higher click-through rate than any previous campaign. Moreover, the net conversion rate was 6.5 percent—129 percent higher than for any previous campaign. While the campaign represented less than three percent of email volume for the first month in which it ran, it contributed more than ten percent of the total revenue from email marketing for that month.

Diapers.com is the nation‚s largest online retailer offering a full line of baby supplies. The company offers the widest online selection of baby necessities, plus the convenience of fast, free shipping, great value and the best customer service around.

"Our customers, the parents of active infants and toddlers, can experience constant interruptions and distractions when shopping online," said Matthew Lindenberg, assistant director of marketing at Diapers.com. "We were convinced that by making it convenient for them to pick up where they left off and complete the checkout process, we could capture a big portion of potentially lost sales. Coremetrics is providing the data that fuels this campaign, and lets us bring these customers back to our site."

"Coremetrics data on browsing, abandonment and purchase behavior is delivered directly to LIVEmail-enabled partners such as Silverpop, making relevant customer segments appear within the email interface," said Jeff Schmidt, senior vice president of worldwide sales and services at Coremetrics. "With this tight integration, customers like Diapers.com can create highly personalized email campaigns that deliver a much higher return per email than is possible with traditional email practices."

About Diapers.com
As dads themselves, company founders Marc Lore and Vinit Bharara understand diapers all too well. Tired of the ‘diaper runaround’—midnight store runs for diapers, frustrated searches for the right diaper size, wasted time waiting in store lines and traffic, and lugging big diaper boxes with their little ones tugging at them—they created Diapers.com. Their goal: To offer the widest selection of baby necessities anywhere, the convenience of fast, free shipping, great values for their customers, and the best customer service around. Their bigger mission: To play a small part in making things a little easier and less expensive for new parents and caregivers often faced with an overwhelming barrage of new duties and responsibilities. Diapers.com carries everything from large brands like Pampers, Huggies, Similac and Enfamil to smaller toy, skin care, potty training brands and more. Find out more at www.diapers.com.

About Coremetrics
Coremetrics is the leading provider of digital marketing optimization solutions. Its solutions generate high return on online marketing investment and continue to pay daily dividends in improved marketing performance. Over 1,000 online business sites, transacting over $15 billion this year, are now using Coremetrics’ Software as a Service (SaaS) solution to optimize online marketing efforts. Coremetrics’ solutions encompass advanced online analytics and precision marketing applications, including search engine bid management, email marketing and cross sell applications to acquire customers more cost effectively, increase conversion rates, and increase lifetime customer value. The company is privately held with funding from 3i, Accel Partners, FTVentures and Highland Capital Partners, is headquartered in San Mateo, California and competes with Omniture and Webtrends. To learn more about Coremetrics, visit http://www.coremetrics.com or call 877-721-CORE..

Coremetrics has strongly supported online privacy since its inception. To learn more, visit www.coremetrics.com/privacy.

Press/Analyst Inquiries:
Kristin Mitchell
LEWIS PR for Coremetrics
Tel: (415) 992-4400
Email: coremetricspr@lewispr.com

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