Press Releases

Coremetrics Delivers 43% Increase in Conversion at GigglePrint

Provides Actionable Data that Optimizes Checkout Process for Substantial
Increases in Key Performance Metrics

SAN MATEO, Calif., September 9, 2008 – Coremetrics, the leading provider of digital marketing optimization solutions, today announced that Custom Direct has leveraged Coremetrics to achieve a 43 percent increase in conversion of new customers on its GigglePrint.com Web site. Coremetrics provided the company’s Internet marketers with rich insight into shopping cart abandonment drop-off points, enabling them to optimize the checkout process for new customers. The site optimization effort drove improvements in new visitor shopping activities across the board, including a 6.5 percent increase in browsing, 25.5 percent increase in shopping and 12.6 percent increase in buying.

Custom Direct is the nation’s second largest direct-to-consumer check manufacturer. The company has created, produced and provided checks to more than 25 million customers throughout the United States. In 2007, Custom Direct leveraged its 15 years of experience in custom printing to launch GigglePrint.com. This innovative site offers small business owners and home offices quality custom-printed products on demand.

“To achieve such dramatic results in less than six months speaks to the ease of use of the Coremetrics solution,” said Sharon Mostyn, Internet marketing director at Custom Direct. “We’re relying on Coremetrics more and more. We review the data in our weekly meetings and use it to prioritize our marketing activities. People at virtually every level of our company, from the contact center to the executive suite, can use Coremetrics to ensure that we create the best possible experience for our customers.”

“A simple change in navigation can have a dramatic impact on site performance,” said Jeff Schmidt, senior vice president of worldwide sales and services at Coremetrics. “Coremetrics enables companies like Custom Direct to zero in on issues that may be interfering with the purchase cycle and make informed decisions about the types of enhancements that will drive the biggest gains. The bottom line is that they can now make data-driven decisions that improve bottom-line results.”

About Custom Direct
A thriving direct marketer of custom-printed products and manufacturer of personal and business checks, Custom Direct provides quality and convenience to small businesses and consumers throughout the United States. Custom Direct is committed to providing customers with high quality, dynamic products, outstanding service and superior support. The company's three primary business segments include full-service check manufacturing, EZShield protection against check fraud and GigglePrint, an online, on-demand printing service for small business and small office/home office owners.

About Coremetrics
Coremetrics is the leading provider of digital marketing optimization solutions. Its solutions generate high return on online marketing investment and continue to pay daily dividends in improved marketing performance. Over 1,000 online business sites, transacting over $15 billion this year, are now using Coremetrics’ Software as a Service (SaaS) solution to optimize online marketing efforts. Coremetrics’ solutions encompass advanced online analytics and precision marketing applications, including search engine bid management, email marketing and cross sell applications to acquire customers more cost effectively, increase conversion rates, and increase lifetime customer value. The company is privately held with funding from 3i, Accel Partners, FTVentures and Highland Capital Partners, is headquartered in San Mateo, California and competes with Omniture and Webtrends. To learn more about Coremetrics, visit www.coremetrics.com or call 877-721-CORE.

Coremetrics has strongly supported online privacy since its inception. To learn more, visit www.coremetrics.com/privacy.

Press/Analyst Inquiries:
Kristin Mitchell
LEWIS PR for Coremetrics
Tel: (415) 992-4400
Email: coremetricspr@lewispr.com

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