Press Releases

Coremetrics Gives Boden Double the Return on Nonbrand Search Terms

Sales from Nonbrand Search Terms Rose 125% and Nonbrand ROAS Rose 16%

SAN MATEO, Calif., August 04, 2008 – Coremetrics, the leading provider of digital marketing optimization solutions, today announced that Boden, a leading direct order apparel company, has more than doubled its sales from nonbrand search terms with the help of Coremetrics Search. In addition, the company increased return on advertising spend (ROAS) by 16 percent, making a significant difference in the profitability of nonbrand search terms as an acquisition channel.

Boden is one of the fastest-growing direct order companies in the United Kingdom and the United States. Founded in 1991 by Johnnie Boden, who was inspired by the high standards set by U.S. mail order companies, Boden filled a gap in the U.K. market for competitively priced, well-made clothes designed with a sense of style and delivered directly to the customer’s door.

“Coremetrics Search gives us end-to-end visibility into our search program, from vendor impressions and exact search queries to site conversions and bounce rates,” said Oliver Elliot, search and acquisition manager at Boden. “Plus, it provides the tools to find, capture and control the long tail of our market. The improvements mean that we now capture many more customers who weren’t necessarily looking for Boden products but ended up buying from our site. These new customers have become aware of our brand and are more likely to become repeat customers.”

“We are pleased to see that Boden is continuing to expand its use of Coremetrics, applying the solution’s capabilities to additional areas of online marketing,” said Jeff Schmidt, senior vice president of worldwide sales and services at Coremetrics. “The addition of Coremetrics Search has made Boden’s pay-per-click program easier to manage. What’s more, the solution is enabling the staff to accurately measure performance of all campaigns and make adjustments quickly, without help from the IT staff.”

About Boden
Since its inception in 1991, Boden has expanded its menswear offering to include womenswear and childrenswear. In 1999, the company complemented its catalog sales with a website for online sales. Today Boden employs more than 500 people and dispatches more than 3,000 orders every day from its warehouses. All Boden clothing and footware products are exclusively designed in London, England and manufactured in high-quality, safe and highly ethical factories located around the world.

About Coremetrics
Coremetrics is the leading provider of digital marketing optimization solutions. Its solutions generate high return on online marketing investment and continue to pay daily dividends in improved marketing performance. Over 1,000 online business sites, transacting over $15 billion this year, are now using Coremetrics’ Software as a Service (SaaS) solution to optimize online marketing efforts. Coremetrics’ solutions encompass advanced online analytics and precision marketing applications, including search engine bid management, email marketing and cross sell applications to acquire customers more cost effectively, increase conversion rates, and increase lifetime customer value. The company is privately held with funding from 3i, Accel Partners, FTVentures and Highland Capital Partners, is headquartered in San Mateo, California and competes with Omniture and Webtrends. To learn more about Coremetrics, visit www.coremetrics.com or call 877-721-CORE.

Coremetrics has strongly supported online privacy since its inception. To learn more, visit www.coremetrics.com/privacy.

Press/Analyst Inquiries:
Kristin Mitchell
LEWIS PR for Coremetrics
Tel: (415) 992-4400
Email: coremetricspr@lewispr.com

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