Press Releases

Top Online Businesses Select Coremetrics

Significant Momentum Gained on Key Competitors Globally; Winning 60% of Competitive Deals in 2008

SAN MATEO, Calif., July 31, 2008 – Coremetrics, the leading provider of digital marketing optimization solutions, has gained significant momentum in several key vertical markets around the globe, winning 60% of deals against key competitors during the first half of 2008.

Coremetrics helps online businesses and retailers optimize their digital marketing initiatives, attract and convert high value Web visitors, increase customer lifetime value and create a multi-channel view of each customer. It delivers this through a fully integrated suite of solutions that includes advanced Web analytics and digital marketing applications, and a powerful integration platform that ensures maximum return on marketing spend.

Lower cost, ease-of-use and deployment, quality of customer support and immediate return on investment were routinely cited by new Coremetrics customers as the primary reasons for selection. Some of the high-profile companies that have chosen Coremetrics in 2008 to help them better manage and monitor their online marketing efforts include:

Retail: Cintas, eCOST.com, Graphik Dimensions Ltd., HomeAnnex.com, The Jewelry Exchange, Mighty Leaf Tea, Robbins Bros, Roots Canada Ltd and Wired2Fish.com

Media and Marketing: Canwest Broadcasting, Funny or Die, Musicane, Outlook Amusements and PennySaverUSA.com®

Business Services: Grooby Productions, Market Day, Powered Inc., ProposalPortal, SetFocus and Teradata

“The Jewelry Exchange is very pleased to add Coremetrics to our eCommerce measurement toolset. Its range of solutions will help us improve visibility into where our traffic is coming from as well as overall behavior on our site, enabling us to better tailor and target messages based on specific interest and need,” said Louis Palafoutas, vice president of operations at The Jewelry Exchange. “Having access to usable data is crucial to effectively monitor and manage overall marketing budgets and Coremetrics plays an integral role in that task.”

Having pioneered the use of Web analytics among many of the world’s top Internet retailers, Coremetrics is rapidly expanding into additional markets such as travel, financial services and media. The company is also continuing to extend its international footprint, boosting its presence in key regions such as Europe and Asia Pacific.

“The number of online marketing channels is increasing exponentially, making it more challenging, yet even more critical to be able to scientifically evaluate campaign success,” said Jeff Schmidt, senior vice president of worldwide sales and services at Coremetrics. “We’ve seen demand for our solutions dramatically increase in line with the growing need for cost-effective and accurate analysis that delivers actionable business data and real results.”

About Coremetrics
Coremetrics is the leading provider of digital marketing optimization solutions. Its solutions generate high return on online marketing investment and continue to pay daily dividends in improved marketing performance. Over 1,000 online business sites, transacting over $15 billion this year, are now using Coremetrics’ Software as a Service (SaaS) solution to optimize online marketing efforts. Coremetrics’ solutions encompass advanced online analytics and precision marketing applications, including search engine bid management, email marketing and cross sell applications to acquire customers more cost effectively, increase conversion rates, and increase lifetime customer value. The company is privately held with funding from 3i, Accel Partners, FTVentures and Highland Capital Partners, is headquartered in San Mateo, California and competes with Omniture and Webtrends. To learn more about Coremetrics, visit www.coremetrics.com or call 877-721-CORE.

Coremetrics has strongly supported online privacy since its inception. To learn more, visit www.coremetrics.com/privacy.

Press/Analyst Inquiries:
Kristin Mitchell
LEWIS PR for Coremetrics
Tel: (415) 992-4400
Email: coremetricspr@lewispr.com

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