Press Releases

Coremetrics Announces Free Migration
for Visual Sciences HBX™ Customers

Offers Smooth Migration Path for Improved Analysis, Segmenting and Targeting

SAN MATEO, Calif., – December 6, 2007 – Coremetrics, the leading provider of digital marketing optimization solutions, today announced free migration for companies currently using Visual Sciences HBX™ Analytics. This compelling offer is available to the first 25 HBX clients who migrate to Coremetrics and enables them to implement the Coremetrics solution free of charge, then run it in parallel with their HBX deployment for up to six months at no cost. The offer also includes free services from Coremetrics, including data migration and training. These services are included as an effective way to overcome both the cost and common technical challenges of migrating from one analytics package to another, such as retagging, the process of learning a new tool, and preservation of historical data.

“Our Coremetrics team was extraordinarily supportive during our transition from HBX,” said Laura Sympson-Cornelius, Senior Web Analyst at The Thompson Group. “We have a high degree of confidence in their long term strategy, and appreciate that they’re as vested in our success as we are. We see Coremetrics as a partner, and expect to be with them for the long term.”

Coremetrics offers solutions designed for both enterprise as well as SMB companies. The Coremetrics solution set includes a full suite of digital marketing applications in addition to Web analytics. The scope of Coremetrics’ digital marketing suite is unparalleled in the industry with a single interface that enables marketers to effectively manage paid search across multiple vendors, deliver site recommendations based on both individual and group behavioral dynamics, and easily leverage behavioral data to target emails.

Coremetrics Online Analytics delivers the best choice for HBX clients with:

Coremetrics Online Analytics was also recently named as a Web Analytics “Leader” in The Forrester Wave™ : Web Analytics, Q3 2007 report (September 2007) with the highest score for “Strategy,” a section of the report designed to predict a vendor’s likelihood of future success. In addition, the company received the highest score in “Product Direction,” a sub-category designed to showcase a vendor’s product strategy.

“In the aftermath of Omniture’s announcement of plans to acquire Visual Sciences, it’s clear that companies using HBX analytics are facing a lot of uncertainty,” said Joe Davis, CEO of Coremetrics. “We want to give them another option in terms of product migration, so they don’t feel backed into a corner. Coremetrics is easier to deploy and maintain, and provides more out of the box capabilities than any other option. We offer a smooth migration path, and are committed to making the transition a painless experience for HBX customers.”

About Coremetrics
Coremetrics is the leading provider of digital marketing optimization solutions. Its solutions generate high return on online marketing investment and continue to pay daily dividends in improved marketing performance. Over 1,000 online business sites, transacting over $15 billion this year, are now using Coremetrics’ Software as a Service (SaaS) solution to optimize online marketing efforts. Coremetrics’ solutions encompass advanced online analytics and precision marketing applications, including search engine bid management, email marketing and cross sell applications to acquire customers more cost effectively, increase conversion rates, and increase lifetime customer value. Clients have recognized over $300M in documented ROI and 87% of clients recognize ROI in 12 weeks or less. The company is privately held with funding from Accel Partners, FTVentures, and Highland Capital Partners and is headquartered in San Mateo, California. To learn more about Coremetrics, visit http://www.coremetrics.com or call 877-721-CORE.

Coremetrics has strongly supported online privacy since its inception. To learn more, visit www.coremetrics.com/privacy.

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