Press Releases

Coremetrics Adds Sparkle to Shane Co.’s Online Channel

Selects Coremetrics to Provide Insight for Marketing Optimization

SAN MATEO, Calif., – November 27, 2007 – Coremetrics, the leading provider of digital marketing optimization solutions, today announced that Shane Co. has selected Coremetrics to provide actionable insight into the company’s online sales and marketing initiatives.

With 25 retail stores nationwide, Shane Co. offers an extensive variety of high quality diamond, ruby, sapphire and pearl jewelry. The Shane Co. website serves multiple functions as an e-commerce offering, an online customer service function and jewelry education resource for potential buyers.

Shane Co. selected Coremetrics, replacing its existing Omniture solution, to provide actionable data-driven insight in multiple areas and various departments of the company. One of Coremetrics’ key differentiators is its industry specific benchmarking technology, which provides comprehensive historical analysis of site visitors’ behavioral data within targeted subsets of the retail industry, such as jewelry. Coremetrics also has established integration with industry leading partners in the email and on-site search vendor arena. Coremetrics’ engaged client services team will enable Shane Co. to derive the most value from its investment by understanding customer behavior and using detailed metrics to improve site efficiency and marketing campaign effectiveness.

“Coremetrics’ robust web analytics offering and digital marketing optimization solutions will help Shane Co. track visitor behavior over time, allowing us to better understand the distinctive activities of our online customers. We can then leverage this data to further refine our marketing activities targeted at the unique buying behaviors of the jewelry sector,” said Sarah Bowler, Site Experience & Customer Acquisition Manger at Shane Co. “For example, online behavior in the jewelry business tends to have a high number of page views overall and a much longer buying cycle. Shane Co. has made a strategic decision to work with Coremetrics’ planning, measuring, and tested integrated marketing efforts to emphasize our strengths as an online jewelry marketplace and reliable source of information.”

“As the e-commerce industry continues to evolve, having the right data and knowing how to use it is a critical factor when looking at where to invest valuable marketing spend,” said John Squire, Chief Strategy Officer at Coremetrics. “The decision to purchase jewelry—especially for soon to be engaged couples—is one that’s not often made lightly. Customers go to Shane Co.’s site throughout their consideration and buying process for helpful advice and information before they make that ever-important purchasing decision. We are excited to help Shane Co. create a more personalized and relevant online experience for these buyers.”

About Shane Co.
Founded in 1971, Shane Co. offers a wide variety of fine jewelry, along with impeccable customer service. Shane Co. operates 25 jewelry retail stores throughout Arizona, California, Colorado, Florida, Georgia, Indiana, Kansas, Kentucky, Missouri, Minnesota, Oregon, Tennessee, Utah and Washington. Learn more about Shane Co. on its website, www.shaneco.com

About Coremetrics
Coremetrics is the leading provider of digital marketing optimization solutions. Its solutions generate high return on online marketing investment and continue to pay daily dividends in improved marketing performance. Over 1,000 online business sites, transacting over $15 billion this year, are now using Coremetrics’ Software as a Service (SaaS) solution to optimize online marketing efforts. Coremetrics’ solutions encompass advanced online analytics and precision marketing applications, including search engine bid management, email marketing and cross sell applications to acquire customers more cost effectively, increase conversion rates, and increase lifetime customer value. Clients have recognized over $300M in documented ROI and 87% of clients recognize ROI in 12 weeks or less. The company is privately held with funding from Accel Partners, FTVentures, and Highland Capital Partners and is headquartered in San Mateo, California. To learn more about Coremetrics, visit http://www.coremetrics.com or call 877-721-CORE.

Coremetrics has strongly supported online privacy since its inception. To learn more, visit www.coremetrics.com/privacy.

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