Press Releases

BeallsFlorida.com Heats Up Sales with Automated Product Recommendations from Coremetrics

Cross Sell Suggestions Based on Recent, Accurate Data
Increase Revenue and Save Time for Leading Retailer

SAN MATEO, Calif., – November 12, 2007 – Coremetrics, the leading provider of digital marketing optimization solutions, today announced that BeallsFlorida.com, a leading clothing retailer, has increased its cross sell conversion rate by 51% since implementing Coremetrics’ Intelligent Offer solution.

Intelligent Offer generates highly relevant online shopping recommendations for products or services to customers based upon actual viewing, browsing, shopping, and purchasing data. Relevant recommendations are produced from deep analysis of every session in which products that have been browsed and purchased in conjunction with each other are logged. Intelligent Offer also creates a completely automated recommendation process which can generate offers for thousands of products at once, while excluding inappropriate products entirely.

Prior to partnering with Coremetrics, BeallsFlorida.com manually suggested cross sell items based on simple, common sense groupings such as dishes from the same pattern or apparel items from the same line. Now that BeallsFlorida.com uses Intelligent Offer, more relevant cross sell recommendations are produced which accounts for the dramatic increase in conversion. Additionally, automating the process has increased efficiency while eliminating the time spent on qualitative suggestions.

“We quickly learned that it pays to expand beyond guesswork and intuition when producing cross sell recommendations,” said Laura Thorpe, eCommerce Manager of Marketing & Merchandising, at BeallsFlorida.com. “A given demographic may surprise you, by consistently buying brands from completely different price ranges. Coremetrics' cross sell suggestions are able to identify these unforeseen patterns because they are based on historical, factual data. Secondary benefits such as the extra time afforded by automation have been paying dividends too. Coming up with cross sell offers used to be a time-consuming process, but with Intelligent Offer, once you set the rules, you just let it run. We’re making decisions quicker than ever before, in part because we know we’re making them based on reliable data,” said Thorpe.

“As the holiday shopping season picks up steam, being able to more effectively cross sell and up sell products and services will mean the difference between modest and stellar returns,” said John Squire, Chief Strategy Officer at Coremetrics. “Intelligent Offer provides marketers with a complementary mix of deeply qualified data and an automated delivery process to provide the most relevant recommendations. The results illustrated by BeallsFlorida.com are a testament to results all retailers can realize by implementing relevant cross sell recommendations.”

About Coremetrics
Coremetrics is the leading provider of digital marketing optimization solutions. Its solutions generate high return on online marketing investment and continue to pay daily dividends in improved marketing performance. Over 1,000 online business sites, transacting over $15 billion this year, are now using Coremetrics’ Software as a Service (SaaS) solution to optimize online marketing efforts. Coremetrics’ solutions encompass advanced online analytics and precision marketing applications, including search engine bid management, email marketing and cross sell applications to acquire customers more cost effectively, increase conversion rates, and increase lifetime customer value. Clients have recognized over $300M in documented ROI and 87% of clients recognize ROI in 12 weeks or less. The company is privately held with funding from Accel Partners, FTVentures, and Highland Capital Partners and is headquartered in San Mateo, California. To learn more about Coremetrics, visit http://www.coremetrics.com or call 877-721-CORE.

Coremetrics has strongly supported online privacy since its inception. To learn more, visit www.coremetrics.com/privacy.

About Bealls
Beall’s Department Stores is a division of Bealls, Inc. The Bradenton, Florida-based company, privately held since its opening in 1914, now operates more than 500 stores in 13 states under the names Bealls, Coastal Home by Bealls, Bealls Outlet, Burke’s Outlet, Bealls Clearance Stores & Bealls Home Accents. To learn more about Bealls, or to shop online, visit BeallsFlorida.com.

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